Data-Driven Experience Platform
Generate real-time user data and personalize the experience for more relevant interactions, increased engagement, and higher loyalty.
The yawave software at a glance
Collect, enrich and activate user data centrally
Customer & employee data platform
User Account & Profile Mgmt.
Centralized user data: Real-time decision-making
All user data from different sources centrally combined to enable real-time decisions
User Data Tracker
Collect GDPR-compliant user behavior
Get secure GDPR-compliant insights into your users’ behavior.
Loyalty Management
Loyalty management: promoting commitment
Sustainable employee and customer loyalty through active engagement promotion.
Personalization & Recommendation Engine
AI recommendations: for you personally
Personalized content that inspires through innovative deep learning algorithms.
Marketing-Engine
Marketing Automation
Marketing-Automation: Save time
Automated and smart use of data – for a VIP experience for every user.
Interaction Toolset
Interactive tools for more engagement
Share, feedback, use forms CTAs to significantly increase your target group engagement.
Omni-Channel Publishing
Publishing: anywhere, anytime
Omnichannel publishing for an inspiring customer experience.
Campaign Mgmt.
Campaigns: effortlessly to the finish
Efficient omnichannel campaigns for effortless target achievement.
Under the Hood
With yawave you solve 3 of your biggest problems in the company
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Problems with too many lists and applications
According to Forrester Research, 80% of companies have major problems with too many customer lists and applications, which leads to errors and high administrative costs when managing customer data silos.
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Unresolved legal GDPR issues
According to Forrester Research, 60% of all companies have a legal GDPR problem because they have not centralized the data in a CDP.
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Problems with the use of collected data
According to a study by HubSpot, 70% of marketers do not know how to use collected data to make a profit. Your marketing activities are based on a fragmented customer or employee journey.
Use Cases
Insights into possible use cases of the yawave suite
More appreciation for your employees
With yawave, you reward additional employee activities with points and benefits. Recommending job openings, sharing content, generating leads, or soliciting feedback are all rewarded.
Customer experiences in tourism
The all-inclusive solution for destinations – for a more active community and more bookings.
Fan activation in sports
The comprehensive solution for more news power, a more active fan community and more effective marketing
Community building for the media
The comprehensive solution for publishers – for an active audience and more subscribers.
In our success stories, we show you how we make our customers even more successful.
What else makes us stand out
The data-driven marketing solution for medium and large companies – cost-effective and powerful.
Excellent price-performance ratio
yawave is also affordable for SMEs because it is based on high-quality open source products that are integrated and maintained. The result is an excellent price-performance ratio.
Powerful range of functions
yawave combines marketing functions in one integrated suite. For example, the CDP is already directly integrated into the marketing tools. Open interfaces are available for the existing environment.
High agility in marketing – without developer resources
yawave develops the functional scope with the credo that as many marketing tasks as possible can be performed without a developer once the system is up and running.
Less lock-in effect
yawave is based on a range of open source products that customers can also purchase and install themselves. This makes customers more flexible and less tied to yawave.
High user friendliness
yawave can also be operated by employees without prior technical knowledge. Intuitive, feature-rich user interfaces and a wide range of help features make it easy to get started.
High extensibility
yawave is based on the latest and partly unique concepts, technologies and standards. The open MACH architecture allows easy integration and extensibility into your environment.