Derive more value from existing customer data.
We enhance existing systems by adding the missing outside-in perspective—for personalized experiences, intelligent recommendations, loyalty, and AI.
For Customer Teams
For everyone who improves customer experiences, optimizes processes, and drives sustainable growth.
Für People Teams
For everyone who attracts talent, engages employees, and streamlines HR processes.
Why Companies Are Wasting Their Potential Despite CRM, CDP, and AI.
High-performance systems and valuable customer data are already in place. Without a complete customer context, personalization, intelligent recommendations, loyalty programs, and AI cannot reach their full potential.
Six Steps to Getting More Value from Your Customer Data.
We combine customer data and signals from all touchpoints to create a customer context. This enables personalized experiences, intelligent recommendations, loyalty, and real-time AI.
The lack of a connection between customer data and business value.
yawave enhances existing systems with customer context and links outside-in signals with existing customer data—for smarter decisions, personalization, and AI.
Measurable value from your customer data.
A lasting impact on growth, customer loyalty, and efficiency.
Higher Revenue*
Greater customer loyalty*
Lower litigation costs*
*Typical potential based on cross-industry studies on personalization, customer experience, and AI. Actual results depend on the industry, the initial situation, and the use case.
One platform. Countless business outcomes.
Whether it’s personalization, loyalty, next best actions, prevention, service, or AI—the same customer context platform lays the foundation for measurable results.
“We know our customers. What we lack is a true understanding of their behavior—so that we can identify opportunities sooner, make better decisions, and take more relevant action.” .“
More than 300 customers rely on yawave.
From large corporations to small and medium-sized enterprises—across a wide range of industries—we create measurable value from existing customer data.
Together with strong partners.
Together with leading technology and consulting partners, we deliver modern customer data and AI solutions—quickly, transparently, and scalably.
Winner of multiple awards.
Designed for existing system environments.
yawave complements existing systems and data environments rather than replacing them. The platform links customer data, behaviour and signals across all touchpoints and enhances existing solutions with the ‘outside-in’ perspective that customers actually experience.
Integration options
- 5000+ standard and custom connectors
- Rest API
- Inbound Webhooks
- Outbound Webhooks incl. Zapier, IFTTT etc.
- Embeddable SDK
- SSO / Identity federation
- Data Export and Import / BI
Top brands rely on yawave.
Find out how we help our customers become even more successful.
Many solutions — or a single, centralized capability for Customer Data Intelligence & Activation.
It is not primarily about yet another system – but about the ability to link customer data, behaviour and signals, make better decisions and scale relevant interactions across all use cases.
Without yawave
Stand-alone solutions
Redundant data, rules, and processes
Lack of behavioral data & real-time capability
Separate Logic, Signals, and Scores
High Complexity & Costs
Long implementation times
High operating costs & limited scalability
Result: More complexity. Less impact.
Customer Data Intelligence & Activation Platform
Integrated Customer View
Real-Time Behavior and Signals
Personalized Activation
Cross-Channel Control
Reusable Skills
Measurable Impact
Result: Scalable results. Lasting impact.




