yawave Blog
Our collective knowledge on connecting content and community.
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Customer Journey vs. Marketing Funnel
These two terms are often colloquially confused. However, despite the similarities in content, they have a different meaning. To help you understand the difference, we will first clarify the terms individually before going into the differences and similarities.1. What...
Customer Journey vs. Customer Experience
The terms customer journey and customer experience are close to each other, yet there are some nuances. To highlight these, we will first explain the terms individually before going into the most significant differences. 1. What is a Customer Journey?2. Customer...
Customer Journey: The 6 Phases
As a rule, a customer does not decide to make a purchase immediately. Rather, he embarks on a journey, the so-called customer journey. The customer journey forms an important basis for planning and implementing communication with potential and existing customers and...
Create Customer Journey in 6 steps
Due to the increasing interchangeability of products, customers differentiate more and more through experiences. As a result, customer experience management (CXM) is gaining in importance. On the way to a professional CXM, the development of a customer journey map is...
Content Types in User Portals
Communities thrive on content. What types of content are there and which content types are most successful in communities?
Checkliste: Top 7 Loyalty-Treiber in User-Portalen
Seven loyalty turbos that keep your users engaged and motivate them to interact in your portal.
Identity and Access Management: Key Technology for User Portals
The targeted handling of identities and access rights is the central element for unleashing the potential of a user portal.
Online Communities as Business Model
There are various financial aspects behind company-owned online communities. The indirect factors in particular are worth taking a closer look at.
The Potential of Company-Owned Online Communities
Online communities are much more than social media. Company-owned online communities have the potential to engage and activate very different target groups.
Community Building Strategy: 7 Cornerstones
In community building, a suitable community strategy will help you to make your community successful in the long run.