yawave Blog

Our collective knowledge on connecting content and community.

Customer Journey vs. Marketing Funnel

Customer Journey vs. Marketing Funnel

These two terms are often colloquially confused. However, despite the similarities in content, they have a different meaning. To help you understand the difference, we will first clarify the terms individually before going into the differences and similarities.1. What...

Customer Journey vs. Customer Experience

Customer Journey vs. Customer Experience

The terms customer journey and customer experience are close to each other, yet there are some nuances. To highlight these, we will first explain the terms individually before going into the most significant differences. 1. What is a Customer Journey?2. Customer...

Customer Journey: The 6 Phases

Customer Journey: The 6 Phases

As a rule, a customer does not decide to make a purchase immediately. Rather, he embarks on a journey, the so-called customer journey. The customer journey forms an important basis for planning and implementing communication with potential and existing customers and...

Create Customer Journey in 6 steps

Create Customer Journey in 6 steps

Due to the increasing interchangeability of products, customers differentiate more and more through experiences. As a result, customer experience management (CXM) is gaining in importance. On the way to a professional CXM, the development of a customer journey map is...

What is a good Net Promoter Score? What to look for in your business

What is a good Net Promoter Score? What to look for in your business

How likely are you to recommend our company to others? Does this question sound familiar? Sure, it's used to collect the Net Promoter Score (NPS). But what is actually a good NPS? In fact, this question is not so easy to answer. But before we get to the bottom of the...

Content Types in User Portals

Content Types in User Portals

Communities thrive on content. What types of content are there and which content types are most successful in communities?

Checkliste: Top 7 Loyalty-Treiber in User-Portalen

Seven loyalty turbos that keep your users engaged and motivate them to interact in your portal.

Online Communities as Business Model

Online Communities as Business Model

There are various financial aspects behind company-owned online communities. The indirect factors in particular are worth taking a closer look at.