These two terms are often colloquially confused. However, despite the similarities in content, they have a different meaning. To help you understand the difference, we will first clarify the terms individually before going into the differences and similarities.1. What...

The terms customer journey and customer experience are close to each other, yet there are some nuances. To highlight these, we will first explain the terms individually before going into the most significant differences. 1. What is a Customer Journey?2. Customer...

As a rule, a customer does not decide to make a purchase immediately. Rather, he embarks on a journey, the so-called customer journey. The customer journey forms an important basis for planning and implementing communication with potential and existing customers and...

Due to the increasing interchangeability of products, customers differentiate more and more through experiences. As a result, customer experience management (CXM) is gaining in importance. On the way to a professional CXM, the development of a customer journey map is...

How likely are you to recommend our company to others? Does this question sound familiar? Sure, it's used to collect the Net Promoter Score (NPS). But what is actually a good NPS? In fact, this question is not so easy to answer. But before we get to the bottom of the...