Fan Activation in Sport

The comprehensive solution for more news power, a more active fan community and more effective marketing

News Hub

Communicate and interact with your fan base across all relevant channels:

  • Centralized control, creation and distribution of all dynamic content
  • Efficient content creation with the possibility of channel-specific adjustments in one go
  • Automated and cross-channel content playout (web, blog, socials, etc.) at the push of a button or with schedulable schedule function


With the interactive ticker you create a unique live experience for your fans:

  • Connection of real-time sports data (Deltatre, Sportradar, etc.)
  • Easy integration of prepared content from the News Hub and social media posts
  • Targeted engagements through interaction tools (voting, share, payment, etc.)
  • Innovative marketing of ticker formats and individual match situations

Fan Engagement

Play your way into the hearts of fans with relevant content and take advantage of the resulting increased engagement:

  • Easy linking of interaction tools and content
  • More reach and relevance thanks to the sharing function
  • Activating fan votes such as “Player of the Match” or “Goal of the Month” and satisfaction surveys
  • Easy generation of online forms for event registrations or ticket raffles
  • More conversions through direct payment for camps, events or temporary merchandising articles

Make your club a digital champion.

How to turn contacts into an active fan community

No two fans are alike. The better you know your most important target group, the more successful your club will be.


Central contact database with comprehensive data on interactions and preferences, central permission regulation according to GDPR. Alignment with third party CRMs possible.


With yawave, contacts are continuously and automatically enriched with information.


Take a closer look at your fans’ interactions, reward them and create an active community.

Fan Portal

A digital home for all supporters of your club:

  • Configurable fan profile with contact details
  • Personalized News Hub based on set interests and news preferences
  • Exclusive content for registered fans
  • Overview of own activities and purchases
  • Loyalty program with points and rewards


Exploit new marketing potential in the digital space and increase revenues from sponsorships and presentations:

  • New marketing spaces thanks to innovative formats such as interactive live tickers, exclusive news or fan voting
  • Visible engagements, interactions and interests down to the level of the individual fan
  • Targeted and automated post communication after successful interactions
  • Easy collection of donations and direct sales through integrated payment tool