Together, KSB and yawave developed a concept centered around the yawave content hub. There, content is centrally captured and transferred to the newsletter. In addition, the KSB network – employees, partners, promoters, fans, patients – was activated to increase traffic and awareness and encouraged to share the content. In this way, new multipliers could be gained.
Two template variants were created for the newsletter, B2B and B2C, to facilitate the work of the marketing team and to be able to act in a target group-specific manner. The newsletter was thematically reworked and established as an episodic concept in a storytelling format. Blog posts were captured in the CMS, imported via link publication into the yawave content hub and published from there on social media.