"With yawave, we can now generate fan engagement and interactions much more easily. The tool configurator is easy to use and we can link the generated tools like forms, payment or share to our publications anytime we want." Logo Markus Krienbühl
Head of Marketing & Communications / Head of Media, FCL

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Challenge

FCL was looking for a simple, efficient, yet comprehensive software solution to facilitate engagement with its fans and build lasting loyalty. There was a multitude of individual tools with no central management of contact data, no loyalty program for fans, and a limited number of marketing staff. The high manual effort and inconsistent data needed to be reduced.

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Solution

Together with the yawave team, the yawave Content Hub was set up for FCL and integrated into the system landscape. The existing website, which was based on a complex CMS and meant a lot of agency effort in maintenance, was exchanged for a WordPress site with an integrated yawave plugin.

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Result

More efficiency: twice as much output and twice as long dwell time with the same resources. A much higher brand presence among fans. Five times higher digital revenue through new digital sponsorship spaces, live ticker and more reach. Plus, more flexibility: the FCL marketing team uses payment and engagement tools and forms supplied by yawave as they see fit.

(images: fcl.ch)