Highly efficient and proven approach

Combining powerful state-of-the art concepts from marketing and digitalization, yawave developed a both efficient and impactful 4-step approach to build successful digital platforms and unique customer experiences

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STEP 1 Experience mapping
ideas and roadmap

Start with the customer first! We create clear guidance and a common language in the organization for the future state customer experience. We provide you with a powerful vision for a 3 year planning period and a longlist of innovative ideas how to improve your customer interactions on- and offline for better growth

  • Experience Map

    We structure your future state customer experience and illustrate it as "big picture" strategy on one poster

  • Ideas

    We generate powerful ideas for your customer interactions - usually between 100 and 200 actionable ideas

  • Roadmap

    We assess and cluster all ideas and prioritize them along an actionable 3-year roadmap for implementation

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STEP 2 Funnel performance
analysis and optimization

Measure your customer value chain! Along the customer experience path we analyze your current customer funnel performance from awareness to loyalty, identify optimization potential and measurement white spots and we derive relevant KPIs for an impactful ongoing montitoring moving forward

  • Performance

    We assess your current performance focussing on reach, conversion rate and conversion along the customer path

  • Optimization

    We detect optimization potential in the along the customer funnel and identify measurement white spots

  • KPIs

    We jointly define relevant KPIs for ongoing tracking and steering towards better growth of your business

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STEP 3 Epic mapping
and user stories

Clarify requirements before you build! Based on the clear vision of the future customer experience we illustrate the digital platform as epic map and we derive clear requirements as user stories for  - we assess priority for each user story and estimate cost  to generate an actionable backlog for implementation

  • Epic Map

    We structure and illustrate your future digital platform for better guidance and a clear plan for implementation

  • Requirements

    We elaborate a comprehensive list of user stories / functional requirements, estimate and prioritize them

  • Releases

    We build meaningful user stories clusters and group them in different releases for sequential implementation

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STEP 4 Agile development and
smart operation

Develop and improve constantly! In two-week sprints we develop the platform efficiently in releases along the elaborated, clear user stories backlog - after go-live with a version 1.0 we constantly enrich the platform with additional features resp. releases, which allows more flexibility in implementation of functionality

  • Development

    We work closely with you as client in two-week sprint cycles to ensure a highly efficient and effective implemetation

  • Operation

    We ensure efficient platform operation and continuous evolution based on the defined customer experience vision

  • Steering

    We enable you to monitor and steer platform interactions for continuous growth of customer success

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