Step 4: Agile development & software integration
Digital transformation does not happen overnight. But you can approach “today” in a way that achieves “tomorrow” more quickly and efficiently. Thanks to the clear picture of the future architecture and the desired experience, the new platform could be developed on the basis of the user story backlog. All the people involved from the ZSC Lions and the various project partners ensured ongoing progress in two-week sprints.
In addition to the frontend development with the partner agency, yawave also ensured the linking of the Fan Interaction Suite in the backend with the various systems (CMS, CRM, ticketing, store, etc.) and integrated individual tools of the software directly into the platform. In a next step, a yawave application was created for the Lions – this will be the daily working tool for the marketing and communications department in the future with the Content, Interaction and Fan Hub. The internal user rights for the various employees can be assigned directly and configuratively in the application. Through personal training and live testing (e.g. trial live ticker), the various users learned how to use the software suite and the tools it contains.
yawave not only ensures platform operation and customer support, but also helps the Lions monitor and control fan interactions. But if we’re honest, the last point doesn’t really take up much time on yawave’s side. This is because the central contact management as part of the fan hub allows the impact and success of the various communication measures to be monitored independently and any necessary measures to be derived directly. What does that mean specifically? Lions staff can view generated reach, visits to publications, tools used, interactions made (shares, feedbacks, etc.) and engagements triggered directly in the software – whether from the overall view (across all users), related to individual segments and dimensions or on the individual fan contact.