User Data Tracker
Your control center for customer-centric insights and personalized experiences
Collect and generate first party data
Enrich your contacts with behavioral data
Connect user data in real-time and break silos
Track and enrich behavioral data
Collect first party data and enrich existing user data automatically:
- Generate data via various contact points
- Simple connection of data from third-party systems
- Enrich flat contacts with real-time behavior
Connect data of any kind
Get a 360° user view with real-time data from various sources for your warehouse:
- Behavioral data from numerous channels
- Transactional data (contact data, conversions, etc.)
- Interactions, interests and preferences
Interpret interactions in real time
Automatically interpret existing behavioral data using intelligent algorithms:
- Classify user behavior qualitatively
- Primary Conversion
- Steps
- Interpret content performance more easily
Legally on the safe side
Data jungle? Authorization management and data protection can also be simple.
- Zentrales Permission / Consent Management
- Secure handling of customer data
- GDPR and nDSG-compliant
