Fan activation in sports
The comprehensive solution for more news power, a more active fan community and more effective marketing
Connect fan data of any kind
Eliminate data silos and get a 360° view with usable real-time data:
- Behavioral data from numerous channels
- Transactional data (tickets, store purchases, etc.)
- Interactions, interests and preferences
Interpret interactions in real time
Understand your followers and individual fan segments thanks to activatable behavioral data:
- Fan behavior on various channels and interaction tools
- Preferred content, topics and categories
- Visible fan networks through sharing activities
Website
App
Social (Instagram, Facebook, X and Linkedin)
Live ticker
Mail / Push Notification (Firebase)
Content Hub
Communicate and interact with your fan environment via all relevant channels:
- Central control, creation and distribution of all dynamic content
- Efficient content creation with the option of channel-specific customization
- Cross-channel content playout at the touch of a button or automated at a selected time
Popular function from the Content Hub in sport
Live ticker
Mit dem interaktiven Ticker können Sie ein einzigartiges Live-Erlebnis für Ihre Fans schaffen.
- Connection of real-time sports data
- Simple integration of prepared content
- Targeted engagement through interaction tools
- Innovative marketing of ticker formats and individual match situations
Fan Engagement
Play your way into the hearts of fans with relevant content and take advantage of the resulting increase in engagement:
- Linking content with interaction tools
- Engagement analytics for more fan knowledge
- Reach, relevance and activation thanks to sharing function, fan voting (“Player of the Match”, etc.), forms (event registrations, prize draws, etc.) and payment
Make your sports organization a digital champion.
- Exciting insights from the sports industry
- Unique use cases
- Insightful survey results
How to turn contacts into an active fan community
No two fans are the same. The better you know your most important target group, the more successful your club will be.
How to turn contacts into an active fan community
No two fans are the same. The better you know your most important target group, the more successful your club will be.
Personalization
Create an individual user experience for different fan segments through personalized content.
Automation
Provide your fans with suitable news and content on an ongoing and fully automated basis.
Analysis
Take a closer look at the interactions of your fans, reward them and create an active community.
Fan Portal
A digital home for all supporters of your club:
- Configurable fan profile with contact details
- Personalized news hub based on set interests and news preferences
- Exclusive content for registered fans
- Overview of own activities and purchases
- Loyalty program with points and rewards
Marketing
Make targeted use of new marketing potential in the digital space and increase revenue from sponsoring and presentations:
- New marketing space thanks to innovative formats such as interactive ticker, excl. News
- Visible engagements, interactions and interests down to the level of the individual fan
- Easy collection of donations and direct sales through integrated payment tool
