Create Customer Journey in 6 steps

Create Customer Journey in 6 steps

Due to the increasing interchangeability of products, customers differentiate more and more through experiences. As a result, customer experience management (CXM) is gaining in importance. On the way to a professional CXM, the development of a customer journey map is...
Types of content in user portals

Types of content in user portals

Communities thrive on content. What types of content are there, what aspects can they be classified according to, and above all: which content types are most successful in communities? I have identified four types of content, which I would now like to introduce to...