by yawave | Apr 27, 2023 | Customer Journey, Customer Journey
Due to the increasing interchangeability of products, customers differentiate more and more through experiences. As a result, customer experience management (CXM) is gaining in importance. On the way to a professional CXM, the development of a customer journey map is...
by yawave | Apr 20, 2023 | Customer Journey, Customer Journey
How likely are you to recommend our company to others? Does this question sound familiar? Sure, it’s used to collect the Net Promoter Score (NPS). But what is actually a good NPS? In fact, this question is not so easy to answer. But before we get to the bottom...
by yawave | Mar 17, 2022 | Blog, News Homepage
Communities thrive on content. What types of content are there, what aspects can they be classified according to, and above all: which content types are most successful in communities? I have identified four types of content, which I would now like to introduce to...
by yawave | Feb 25, 2022 | Blog, News Homepage, User Hub
User portals need to engage with their target audience to keep their members engaged. In this checklist, I’ll introduce you to seven loyalty drivers that will keep your users engaged and motivated to interact. 1. Point assignment If your user portal is empty,...
by yawave | Feb 8, 2022 | News Homepage, User Hub
Corporate user portals need a number of important technological factors to be successful. Successful means that they are accepted by customers and that an active and loyal community forms there, which shares content, grows and increases the company’s sales in...