{"id":9499,"date":"2022-04-12T10:02:49","date_gmt":"2022-04-12T08:02:49","guid":{"rendered":"https:\/\/yawave.com\/customers\/fc-luzern-x-yawave\/"},"modified":"2023-04-20T15:00:58","modified_gmt":"2023-04-20T13:00:58","slug":"fc-luzern","status":"publish","type":"page","link":"https:\/\/yawave.com\/en\/customers\/fc-luzern\/","title":{"rendered":"FC Luzern x yawave"},"content":{"rendered":"

[et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”Center Aligned Text ” _builder_version=”4.16″ background_color=”#f8fbfe” background_color_gradient_direction=”135deg” background_color_gradient_start=”#0195df” background_color_gradient_end=”#174a8f” background_image=”https:\/\/yawave.com\/wp-content\/uploads\/2022\/02\/yawave_bg_v2.jpg” custom_padding=”|0px||0px|false|false” bottom_divider_style=”waves” bottom_divider_flip=”horizontal” bottom_divider_style_tablet=”waves” bottom_divider_style_phone=”wave” bottom_divider_style_last_edited=”on|phone” bottom_divider_height_tablet=”” bottom_divider_height_phone=”60px” bottom_divider_height_last_edited=”on|phone” animation_direction=”bottom” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”50px||50px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”6ca588f9-ac17-4b5e-aa89-4a59b7cc4e0f” global_colors_info=”{}”]<\/p>\n

FC Luzern x yawave<\/h1>\n

Efficiency and flexibility for the Super League<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features CTA Section” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 50%|rgba(229,229,229,0.25) 100%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”50%” background_color_gradient_end=”rgba(229,229,229,0.25)” custom_padding=”1px|0px|100px|0px||” bottom_divider_style=”waves” bottom_divider_color=”#FFFFFF” bottom_divider_flip=”horizontal” bottom_divider_style_tablet=”waves” bottom_divider_style_phone=”wave” bottom_divider_style_last_edited=”on|phone” bottom_divider_height_tablet=”” bottom_divider_height_phone=”60px” bottom_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Challenges off the pitch<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”f02b7ac8-bb62-455a-9eee-b0776194f2c7″ global_colors_info=”{}”]As a traditional club, FC Luzern is an integral part of Swiss football and unites an entire region behind it. To keep it that way, FCL also wanted to provide offensive spectacle in the area of digitalization. On its way toward a digital club future, FC Luzern had to tackle five key challenges:<\/p>\n

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  1. How can FCL offer its blue and white fans a consistent fan experience<\/strong> across the entire journey in the future – both physically and digitally?<\/li>\n

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  2. How do Lucerne bring more news power (frequency x reach x involvement<\/strong>) to the field without having to increase resources (primarily staff and time)?<\/li>\n

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  3. How can employees handle all marketing and communications processes<\/strong> independently<\/strong>, in an integrated<\/strong> and efficient<\/strong> manner, without having to constantly rely on an external partner?<\/li>\n

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  4. How can the great hunger for information and news<\/strong> of Central Switzerland’s football fans be satisfied in an integrated and fan-centric way on a new web platform?<\/li>\n

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  5. How can the club collect more fan data<\/strong>, manage all contacts centrally, learn from the user with every interaction, and ultimately personalize individual contact segments?<\/li>\n<\/ol>\n

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    Fan centering as a starting point<\/h2>\n

    “We have to take a step forward in the digital area and become fitter. Why don’t we start with the website? Or do we need an app?” – this line of thought is common in sports clubs. Often, one is faced with a digitization mountain and already thinks of the ropeway as a system technology solution in the same breath. This consistent solution orientation is not negative, the only question is at what point it is allowed to lead an organization. Because a transformation process goes further than simply finding the right technology. Digital transformation is much more about changing the entire club and all the people involved through new ideas and stimulus points based on technology. Without fans, employees, partners, and ultimately people who go along for the ride, digitization will fail. This is precisely why sports clubs need a fan-centric target image to which everyone can orient themselves.<\/p>\n

    FC Luzern was aware of this fact at a very early stage and therefore wanted to think about crucial issues right from the start in order to be able to initiate a targeted and, above all, effective digitization.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” custom_padding=”2px|0px|2px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yawave.com\/wp-content\/uploads\/2023\/04\/Vorgehen-FCL-small.png” alt=”Procedure of the FCL” title_text=”Vorgehen-FCL-small” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”f02b7ac8-bb62-455a-9eee-b0776194f2c7″ global_colors_info=”{}”]<\/p>\n

    Step 1 + 2: Future Fan Experience & Processes<\/h3>\n

    Football is not a normal sport. It has an appeal that manages to inspire and bring together people from all walks of life. This makes it all the more important to develop an awareness of the fan perspective and the diverse needs of the club environment. Particularly in the case of digitization projects, focusing too early on concrete implementation can lead to crucial questions not being asked:<\/p>\n