{"id":8998,"date":"2022-03-30T10:41:47","date_gmt":"2022-03-30T08:41:47","guid":{"rendered":"https:\/\/yawave.com\/service-consulting\/"},"modified":"2022-06-02T10:59:29","modified_gmt":"2022-06-02T08:59:29","slug":"service-consulting","status":"publish","type":"page","link":"https:\/\/yawave.com\/en\/service-consulting\/","title":{"rendered":"Service & Consulting"},"content":{"rendered":"

[et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”Center Aligned Text ” _builder_version=”4.14.5″ background_color=”#f8fbfe” background_color_gradient_start=”#0195df” background_color_gradient_end=”#174a8f” background_color_gradient_direction=”135deg” background_image=”https:\/\/yawave.com\/wp-content\/uploads\/2022\/02\/yawave_bg_v2.jpg” custom_padding=”|0px||0px|false|false” bottom_divider_style=”waves” bottom_divider_flip=”horizontal” bottom_divider_style_tablet=”waves” bottom_divider_style_phone=”wave” bottom_divider_style_last_edited=”on|phone” bottom_divider_height_tablet=”” bottom_divider_height_phone=”60px” bottom_divider_height_last_edited=”on|phone” animation_direction=”bottom” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.14.5″ _module_preset=”default” custom_margin=”50px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.5″ _module_preset=”6ca588f9-ac17-4b5e-aa89-4a59b7cc4e0f” global_colors_info=”{}”]<\/p>\n

Customer-centric digitization<\/h1>\n

From customer experience development to an actionable plan with prioritized requirements and releases<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Trust Logos” _builder_version=”4.14.5″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_start=”#ffffff” background_color_gradient_end=”rgba(229,229,229,0.25)” bottom_divider_style=”waves” bottom_divider_color=”#FFFFFF” bottom_divider_flip=”horizontal” bottom_divider_style_tablet=”waves” bottom_divider_style_phone=”wave” bottom_divider_style_last_edited=”on|phone” bottom_divider_height_tablet=”” bottom_divider_height_phone=”60px” bottom_divider_height_last_edited=”on|phone” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Right Sided Image” _builder_version=”4.14.5″ custom_padding=”60px|0px|60px|0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/yawave.com\/wp-content\/uploads\/2022\/06\/Service-Beratung.png” title_text=”Service-Beratung” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.14.5″ animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”5%” hover_enabled=”0″ border_color_all=”rgba(51,51,51,0.1)” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.5″ _module_preset=”76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e” global_colors_info=”{}”]<\/p>\n

Efficient, proven approach<\/h2>\n

We look back on many years of experience in combining marketing with IT concepts and enterprise architecture models. Based on this, we have developed an effective 4-step approach for digital platforms and unique customer experiences.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features CTA Section” _builder_version=”4.14.5″ use_background_color_gradient=”on” background_color_gradient_start=”#ffffff” background_color_gradient_end=”rgba(229,229,229,0.25)” background_color_gradient_start_position=”50%” custom_padding=”100px|0px|100px|0px” bottom_divider_style=”waves” bottom_divider_color=”#FFFFFF” bottom_divider_flip=”horizontal” bottom_divider_style_tablet=”waves” bottom_divider_style_phone=”wave” bottom_divider_style_last_edited=”on|phone” bottom_divider_height_tablet=”” bottom_divider_height_phone=”60px” bottom_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Right Sided Image” _builder_version=”4.14.5″ custom_padding=”60px|0px|60px|0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.5″ _module_preset=”76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e” global_colors_info=”{}”]Step 01<\/span><\/p>\n

Customer journey and roadmap<\/h2>\n

Customer first – in this sense we create a clear orientation and recommendation for the future customer experience. We provide a meaningful vision for a 3-year planning horizon and a comprehensive list of innovative ideas on how to improve customer interactions on- and offline for more growth.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]Experience Map<\/span><\/p>\n

We structure your target experience and illustrate it as a “big picture” strategy on a poster[\/et_pb_text][et_pb_divider color=”#0195DF” _builder_version=”4.14.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]Ideas<\/span><\/p>\n

We generate powerful ideas for your customer interactions – typically between 100 and 200 actionable ideas.[\/et_pb_text][et_pb_divider color=”#0195DF” _builder_version=”4.14.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]<\/p>\n

Roadmap<\/span><\/p>\n

We evaluate and cluster all ideas and prioritize them along an actionable 3-year roadmap.<\/p>\n

[\/et_pb_text][et_pb_divider color=”#0195DF” _builder_version=”4.14.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Right Sided Image” _builder_version=”4.14.5″ custom_padding=”60px|0px|60px|0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.5″ _module_preset=”76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e” global_colors_info=”{}”]Step 02<\/span><\/p>\n

Performance measurement and optimization<\/h2>\n

Measure the customer value chain. Along the customer journey, we analyze current performance from awareness to loyalty. We also identify optimization potential and uncover gaps – from which we derive relevant KPIs for effective, continuous monitoring.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]<\/p>\n

Performance<\/span><\/p>\n

We measure current performance at all touchpoints with a focus on reach and conversion.<\/p>\n

[\/et_pb_text][et_pb_divider color=”#0195DF” _builder_version=”4.14.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]Optimization<\/span><\/p>\n

We show optimization potential along the customer funnel and identify gaps in measurement[\/et_pb_text][et_pb_divider color=”#0195DF” _builder_version=”4.14.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]KPIs<\/span><\/p>\n

We jointly define relevant KPIs for ongoing monitoring and control of the customer journey[\/et_pb_text][et_pb_divider color=”#0195DF” _builder_version=”4.14.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Right Sided Image” _builder_version=”4.14.5″ custom_padding=”60px|0px|60px|0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.5″ _module_preset=”76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e” global_colors_info=”{}”]Step 03<\/span><\/p>\n

Platform structure and user stories<\/h2>\n

Based on the clear vision of the future customer experience, we depict the digital platform as a structured map and derive clear requirements in the form of user stories – we evaluate these and estimate costs to enable meaningful implementation.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]<\/p>\n

Platform structure<\/span><\/p>\n

We structure and illustrate the future digital platform (epic map) for a clear implementation plan<\/p>\n

[\/et_pb_text][et_pb_divider color=”#0195DF” _builder_version=”4.14.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]Requirements<\/span><\/p>\n

We develop a comprehensive list of functional requirements, estimate and prioritize them [\/et_pb_text][et_pb_divider color=”#0195DF” _builder_version=”4.14.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]<\/p>\n

Releases<\/span><\/p>\n

We group in meaningful clusters, enabling flexible implementation over time<\/p>\n

[\/et_pb_text][et_pb_divider color=”#0195DF” _builder_version=”4.14.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Right Sided Image” _builder_version=”4.14.5″ custom_padding=”60px|0px|60px|0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.5″ _module_preset=”76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e” global_colors_info=”{}”]Step 04<\/span><\/p>\n

Agile development and smart operation<\/h2>\n

In two-week sprints, we efficiently develop the platform in releases along the elaborated, clear user story backlog – after go-live with a version 1.0, we continuously enrich the platform with additional features or releases.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]Development<\/span><\/p>\n

We work closely with you in two-week sprints – efficiently and effectively.[\/et_pb_text][et_pb_divider color=”#0195DF” _builder_version=”4.14.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]<\/p>\n

Operation<\/span><\/p>\n

We ensure efficient platform operation and targeted, continuous development<\/p>\n

[\/et_pb_text][et_pb_divider color=”#0195DF” _builder_version=”4.14.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” text_font=”||||||||” global_colors_info=”{}”]<\/p>\n

Operation<\/span><\/p>\n

We ensure efficient platform operation and targeted, continuous development<\/p>\n

[\/et_pb_text][et_pb_divider color=”#0195DF” _builder_version=”4.14.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.5″ _module_preset=”default” background_color=”#0195df” background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_end=”#008cd9″ custom_padding=”||||false|false” bottom_divider_color=”#0195DF” bottom_divider_height=”272px” bottom_divider_repeat=”1x” box_shadow_style=”preset3″ box_shadow_vertical=”400px” box_shadow_blur=”0px” box_shadow_spread=”-80px” box_shadow_color=”#FFFFFF” box_shadow_position=”inner” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.5″ _module_preset=”default” background_image=”https:\/\/yawave.com\/wp-content\/uploads\/2022\/02\/yawave_bg_v2.jpg” custom_padding=”100px|50px|100px|50px|false|false” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.5″ _module_preset=”default” custom_margin_tablet=”|||60px|false|false” custom_margin_phone=”|||0px|false|false” global_colors_info=”{}”]<\/p>\n

Your community. Your content. Your conversions.<\/h3>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/calendly.com\/markus-koch\/30-minutes” button_text=”Talk to us” module_class=”button_popupen” _builder_version=”4.14.5″ _module_preset=”b8fa3559-8baa-4ff5-8a2f-e3752882096f” custom_margin=”15px||0px|60px|false|false” custom_margin_tablet=”15px||0px|60px|false|false” custom_margin_phone=”15px||0px|0px|false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” button_bg_color__hover_enabled=”off|desktop” button_text_color__hover_enabled=”off|desktop” button_text_color__hover=”#000000″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Customer-centric digitization From customer experience development to an actionable plan with prioritized requirements and releasesEfficient, proven approach We look back on many years of experience in combining marketing with IT concepts and enterprise architecture models. 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