{"id":14186,"date":"2022-09-20T16:08:59","date_gmt":"2022-09-20T14:08:59","guid":{"rendered":"https:\/\/yawave.com\/customers\/zsc-lions-x-yawave\/"},"modified":"2023-04-20T10:10:24","modified_gmt":"2023-04-20T08:10:24","slug":"zsc-lions-x-yawave","status":"publish","type":"page","link":"https:\/\/yawave.com\/en\/customers\/zsc-lions-x-yawave\/","title":{"rendered":"ZSC Lions x yawave"},"content":{"rendered":"
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Club digitization from A to \u00abZett\u00bb<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features CTA Section” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 50%|rgba(229,229,229,0.25) 100%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”50%” background_color_gradient_end=”rgba(229,229,229,0.25)” custom_padding=”100px|0px|100px|0px” bottom_divider_style=”waves” bottom_divider_color=”#FFFFFF” bottom_divider_flip=”horizontal” bottom_divider_style_tablet=”waves” bottom_divider_style_phone=”wave” bottom_divider_style_last_edited=”on|phone” bottom_divider_height_tablet=”” bottom_divider_height_phone=”60px” bottom_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text ul_item_indent=”60px” _builder_version=”4.16″ _module_preset=”default” ul_text_align=”left” global_colors_info=”{}”]<\/p>\n
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The ZSC Lions stand for success in Swiss ice hockey like almost no other club – and not only in men’s field hockey, but also in women’s field hockey and youth field hockey. These success stories of the past are also binding for the future.<\/p>\n
Particularly in the area of the Future Fan Experience and digital transformation, the Zurich-based company was faced with some forward-looking questions:<\/p>\n
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A digital transformation process does not succeed overnight. This makes it all the more important to take a step-by-step approach in the direction of a clear target picture. From the strategic development of the future fan experience to the visualization and optimization of the fan value chain, on to the creation of the system\/application architecture and concrete user stories, all the way to agile development and software integration: this is what step-by-step and effective club digitization looks like from “A to Zett”.<\/p>\n
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Bringing people together, entertaining and moving them: This is the great power that few other areas of life besides sport can develop. Fans are the right of existence of every sports club. This makes it all the more important that the innermost strategic core of a sports organization is designed with this stakeholder group in mind. Without a stringent design of one’s own vision, positioning and brand attributes and the orchestration of the fan experience based on this, one will therefore not do justice to one’s own impact. Worse: you lose your right to exist.<\/p>\n
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Together with yawave, a fan experience map, a prioritized list of measures with 134 ideas, and a detailed roadmap for the next digitization steps were created. From the awareness and image phase and the question of how the ZSC can specifically create a preference for the club in its environment – to the post-match phase and the challenge of remaining in dialog with fans outside of match days and specifically binding supporters to the club: A total of 48 physical and digital touchpoints make up the overall “ZSC Lions” experience.<\/p>\n
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Such holistic orchestration does not succeed with a flood of conceptual slides or glossy pages. The yawave Future State Map incorporates all topics relevant to the Lions’ experience into a Big Picture. This is the only way to connect the individual contact points into a stringent overall experience. This is the only way to connect the individual contact points into a stringent overall experience.<\/p>\n
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