{"id":13527,"date":"2022-07-26T11:35:40","date_gmt":"2022-07-26T09:35:40","guid":{"rendered":"https:\/\/yawave.com\/customer-experience-map\/"},"modified":"2023-09-19T11:09:36","modified_gmt":"2023-09-19T09:09:36","slug":"customer-experience-map","status":"publish","type":"page","link":"https:\/\/yawave.com\/en\/customer-experience-map\/","title":{"rendered":"Customer Experience Map"},"content":{"rendered":"

[et_pb_section fb_built=”1″ next_background_color=”#ffffff” admin_label=”Center Aligned Text ” _builder_version=”4.16″ background_color=”#f8fbfe” background_color_gradient_direction=”135deg” background_color_gradient_start=”#0195df” background_color_gradient_end=”#174a8f” background_image=”http:\/\/yawave.com\/wp-content\/uploads\/2022\/02\/yawave_bg_v2.jpg” custom_padding=”|0px||0px|false|false” bottom_divider_style=”waves” bottom_divider_repeat=”1x” bottom_divider_flip=”horizontal” bottom_divider_style_tablet=”waves” bottom_divider_style_phone=”wave” bottom_divider_style_last_edited=”on|phone” bottom_divider_height_tablet=”” bottom_divider_height_phone=”60px” bottom_divider_height_last_edited=”on|phone” animation_direction=”bottom” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_text_align=”left” module_alignment=”center” custom_padding=”||31px||false|false” global_colors_info=”{}”]<\/p>\n

Customer-centric digitization<\/h1>\n

Your master plan with customer journey and digital roadmap<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” admin_label=”Trust Logos” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yawave.com\/wp-content\/uploads\/2022\/07\/rhb-1.jpg” title_text=”rhb” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yawave.com\/wp-content\/uploads\/2022\/07\/titlis.jpg” title_text=”titlis” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yawave.com\/wp-content\/uploads\/2022\/07\/okk_Logo.jpg” title_text=”okk_Logo” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yawave.com\/wp-content\/uploads\/2022\/07\/Feusi_Bildungszentrum_Logo.png” title_text=”Feusi_Bildungszentrum_Logo” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yawave.com\/wp-content\/uploads\/2022\/07\/kenwood-1.jpg” title_text=”kenwood” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yawave.com\/wp-content\/uploads\/2022\/07\/ckw_Logo.jpg” title_text=”ckw_Logo” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” _builder_version=”4.16″ _module_preset=”default” custom_padding=”1px||0px|||” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ _module_preset=”default” custom_padding=”1px|0px|1px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yawave.com\/wp-content\/uploads\/2022\/11\/mobile-customer-logos.jpg” title_text=”mobile-customer-logos” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Features CTA Section” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 50%|rgba(229,229,229,0.25) 100%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”50%” background_color_gradient_end=”rgba(229,229,229,0.25)” custom_padding=”1px|0px|100px|0px|false|false” custom_padding_tablet=”0px|0px|100px|0px|false|false” custom_padding_phone=”0px|0px|100px|0px|false|false” bottom_divider_style=”waves” bottom_divider_color=”#FFFFFF” bottom_divider_flip=”horizontal” bottom_divider_style_tablet=”waves” bottom_divider_style_phone=”wave” bottom_divider_style_last_edited=”on|phone” bottom_divider_height_tablet=”” bottom_divider_height_phone=”60px” bottom_divider_height_last_edited=”on|phone” saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”off|phone” admin_label=”Right Sided Image” _builder_version=”4.21.0″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ _module_preset=”76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Digitization that reaches the customer<\/h2>\n

The key success factor lies in the logical alignment of customer strategy, processes, ICT architecture and software functionality – with the two central questions:<\/p>\n

1. what does the future customer experience (should customer journey) look like and what processes do we need?<\/p>\n

2. what are the requirements for the target ICT system landscape and how can we operate it efficiently?<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/yawave.com\/wp-content\/uploads\/2023\/08\/aufbau2.jpg” title_text=”aufbau2″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.21.0″ animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”5%” border_color_all=”rgba(51,51,51,0.1)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Right Sided Image” _builder_version=”4.16″ custom_padding=”60px|0px|60px|0px|false|” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/yawave.com\/wp-content\/uploads\/2023\/08\/customer-journey-1.jpg” alt=”customer journey” title_text=”customer-journey” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.21.0″ custom_margin=”50px||||false|false” animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”5%” border_color_all=”rgba(51,51,51,0.1)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ _module_preset=”76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e” text_font=”||||||||” global_colors_info=”{}”]<\/p>\n

Customer Journey – your business model master plan<\/h2>\n

Visualize the relationships between customer journey, touchpoints, processes and digital capabilities in a customer journey (target) and define measures in a 3-year roadmap.
\nMove away from isolated initiatives, actionism and a lack of a big picture – to a clear master plan for increased customer engagement, lead data and conversions.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Right Sided Image” _builder_version=”4.16″ custom_padding=”60px|0px|60px|0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/yawave.com\/wp-content\/uploads\/2023\/08\/architektur.png” alt=”customer journey” title_text=”architektur” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.21.0″ custom_margin=”50px||||false|false” animation_style=”zoom” animation_direction=”left” animation_intensity_zoom=”5%” border_color_all=”rgba(51,51,51,0.1)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ _module_preset=”76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e” text_font=”||||||||” global_colors_info=”{}”]<\/p>\n

Digital Roadmap – your digitization master plan<\/h2>\n

Define interrelationships of functionality, data and interfaces in a target architecture (target) and derive prioritized measures along a step-by-step migration.
\nAway from data and application silos, redundancies, missing and expensive interfaces, legal risks and laborious manual processes – towards integrated systems, connected workflows, efficient processes and centralized fan data. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Revenue growth*” number=”10″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Efficiency increase” number=”200″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Traffic increase” number=”2.5x” percent_sign=”off” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ disabled_on=”on|on|on” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Customer Experience Map” use_icon=”on” font_icon=”||divi||400″ icon_placement=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font=”|600|||||||” header_text_align=”left” global_colors_info=”{}”]<\/p>\n

Includes the complete customer journey across departments with a wealth of relevant information.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”List of measures” use_icon=”on” font_icon=”||divi||400″ icon_placement=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font=”|600|||||||” header_text_align=”left” global_colors_info=”{}”]<\/p>\n

An extensive list of measures prioritized in clusters according to effort and urgency.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Roadmap” use_icon=”on” font_icon=”||divi||400″ icon_placement=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font=”|600|||||||” header_text_align=”left” global_colors_info=”{}”]<\/p>\n

Ensuring the transfer of practice by means of a clear roadmap, which is created on the basis of the most important learnings.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Row” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e” text_font=”||||||||” global_colors_info=”{}”]<\/p>\n

Target Journey Map and List of Measures<\/h2>\n