{"id":7871,"date":"2022-03-16T16:59:36","date_gmt":"2022-03-16T15:59:36","guid":{"rendered":"https:\/\/yawave.com\/?page_id=7871"},"modified":"2022-12-22T13:00:53","modified_gmt":"2022-12-22T12:00:53","slug":"ksb","status":"publish","type":"page","link":"https:\/\/yawave.com\/de\/kunden\/ksb\/","title":{"rendered":"Kantonsspital Baden x yawave"},"content":{"rendered":"

[et_pb_section fb_built=“1″ next_background_color=“#ffffff“ admin_label=“Center Aligned Text “ _builder_version=“4.14.5″ background_color=“#f8fbfe“ background_color_gradient_start=“#0195df“ background_color_gradient_end=“#174a8f“ background_color_gradient_direction=“135deg“ background_image=“http:\/\/yawave.com\/wp-content\/uploads\/2022\/02\/yawave_bg_v2.jpg“ custom_padding=“|0px||0px|false|false“ bottom_divider_style=“waves“ bottom_divider_flip=“horizontal“ bottom_divider_style_tablet=“waves“ bottom_divider_style_phone=“wave“ bottom_divider_style_last_edited=“on|phone“ bottom_divider_height_tablet=““ bottom_divider_height_phone=“60px“ bottom_divider_height_last_edited=“on|phone“ animation_direction=“bottom“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.14.5″ _module_preset=“default“ custom_margin=“50px||50px||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.14.5″ _module_preset=“6ca588f9-ac17-4b5e-aa89-4a59b7cc4e0f“ global_colors_info=“{}“]<\/p>\n

Kantonsspital Baden x yawave<\/h1>\n

Gesundes Content-Wachstum f\u00fcr das Kantonsspital Baden<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Features CTA Section“ _builder_version=“4.14.5″ use_background_color_gradient=“on“ background_color_gradient_start=“#ffffff“ background_color_gradient_end=“rgba(229,229,229,0.25)“ background_color_gradient_start_position=“50%“ custom_padding=“100px|0px|100px|0px“ bottom_divider_style=“waves“ bottom_divider_color=“#FFFFFF“ bottom_divider_flip=“horizontal“ bottom_divider_style_tablet=“waves“ bottom_divider_style_phone=“wave“ bottom_divider_style_last_edited=“on|phone“ bottom_divider_color_tablet=“#FFFFFF“ bottom_divider_color_phone=“#FFFFFF“ bottom_divider_color_last_edited=“on|phone“ bottom_divider_height_tablet=““ bottom_divider_height_phone=“60px“ bottom_divider_height_last_edited=“on|phone“ saved_tabs=“all“ global_colors_info=“{}“][et_pb_row column_structure=“2_5,3_5″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_5″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.14.5″ _module_preset=“76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e“ global_colors_info=“{}“]<\/p>\n

Herausforderungen<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.14.5″ _module_preset=“76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e“ global_colors_info=“{}“]<\/p>\n

Das Kantonsspital Baden (KSB) ist eine Aktiengesellschaft im Besitz des Kantons Aargau und z\u00e4hlt \u00fcber 2’500 Mitarbeitende. Die Wurzeln des KSB reichen ins 14. Jahrhundert zur\u00fcck, als K\u00f6nigin Agnes von Ungarn der Stadt Baden ein Spital stiftete. Mittlerweile ist das KSB ein Zentrumsspital, in dem \u00fcber 20’000 station\u00e4re und \u00fcber 170’000 ambulante Patienten pro Jahr behandelt werden.<\/p>\n

Um seine Stellung auch in Zukunft gew\u00e4hrleisten zu k\u00f6nnen, hat das KSB in seine Infrastruktur investiert. Kr\u00f6nender Abschluss der Modernisierung bildet der Neubau, der 2024 er\u00f6ffnet wird. Gleichzeitig wurden die digitalen Marketing-Aktivit\u00e4ten und damit verbunden das Content Marketing ausgebaut, um eine kanal\u00fcbergreifende und effizientere Kommunikation sicherzustellen und den Return on Marketing Invest zu erh\u00f6hen.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.14.5″ _module_preset=“default“ custom_margin=“||100px||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/yawave.com\/wp-content\/uploads\/2022\/03\/building-ksb.jpeg“ title_text=“building-ksb“ align=“center“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|desktop“ _builder_version=“4.14.5″ animation_style=“zoom“ animation_direction=“left“ animation_intensity_zoom=“5%“ border_color_all=“rgba(51,51,51,0.1)“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“2_5,3_5″ _builder_version=“4.14.5″ _module_preset=“default“ custom_margin=“||100px||false|false“ global_colors_info=“{}“][et_pb_column type=“2_5″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.14.5″ _module_preset=“76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e“ global_colors_info=“{}“]<\/p>\n

L\u00f6sung<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.14.5″ _module_preset=“76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e“ global_colors_info=“{}“]<\/p>\n

Gemeinsam entwickelten das KSB und yawave ein Konzept, in dessen Mittelpunkt der yawave Content Hub steht. Dort werden Inhalte zentral erfasst und in den Newsletter \u00fcberf\u00fchrt. Zudem wurde das KSB Netzwerk \u2013 Mitarbeiter, Partner, Promotoren, Fans, Patienten \u2013 zur Steigerung von Traffic und Bekanntheit aktiviert und zum Teilen der Inhalte bewegt. So konnten neue Multiplikatoren gewonnen werden.<\/p>\n

F\u00fcr den Newsletter wurden zwei Template-Varianten angelegt, B2B und B2C, um die Arbeit im Marketingteam zu erleichtern und zielgruppenspezifisch agieren zu k\u00f6nnen. Der Newsletter wurde thematisch neu aufbereitet und als Episodenkonzept im Storytelling-Format etabliert. Blogbeitr\u00e4ge wurden im CMS erfasst, per Link-Publikation in den yawave Content Hub importiert und von dort aus auf Social Media publiziert.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.14.5″ _module_preset=“default“ text_font=“||||||||“ global_colors_info=“{}“]<\/p>\n

Email-Marketing<\/h3>\n

Newsletter werden mit dem intuitiven Drag & Drop Editor von yawave inklusive Templates, Personalisierung und Automatisierung erstellt.[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.14.5″ _module_preset=“default“ text_font=“||||||||“ global_colors_info=“{}“]<\/p>\n

Share Tool<\/h3>\n

Das KSB nutzt das yawave Share Tool, um sein Netzwerk aus Mitarbeitern, Partnern und Patienten zum Teilen der Inhalte zu bewegen und neue Multiplikatoren zu gewinnen.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.14.5″ _module_preset=“default“ use_background_color_gradient=“on“ background_color_gradient_start=“#ffffff“ background_color_gradient_end=“rgba(229,229,229,0.15)“ background_color_gradient_start_position=“50%“ bottom_divider_style=“waves“ bottom_divider_color=“#FFFFFF“ bottom_divider_height=“59px“ global_colors_info=“{}“][et_pb_row _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_blurb image=“https:\/\/yawave.com\/wp-content\/uploads\/2022\/04\/quote_img_Omar_Gisler.png“ alt=“Omar Gisler KSB“ image_icon_width=“60%“ _builder_version=“4.14.5″ _module_preset=“default“ body_font=“Proxima Nova Light||||||||“ body_text_align=“center“ body_line_height=“1.8em“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

\u00abWir wollen unser Netzwerk optimal nutzen, unsere Reichweite \u00fcber alle Kan\u00e4le erh\u00f6hen und mit den Arbeitsressourcen im Marketing so effizient wie m\u00f6glich umgehen. Mit Unterst\u00fctzung von yawave gelingt uns das.\u00bb<\/span><\/p>\n

Omar Gisler<\/strong>
Leiter Marketing & Kommunikation, Kantonsspital Baden<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row column_structure=“2_5,3_5″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“2_5″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.14.5″ _module_preset=“76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e“ global_colors_info=“{}“]<\/p>\n

Ergebnis<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.14.5″ _module_preset=“76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e“ text_font=“||||||||“ global_colors_info=“{}“]<\/p>\n

Das KSB konnte die Reichweite seiner Inhalte markant steigern und den Arbeitsaufwand in der Marketingabteilung signifikant reduzieren.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.14.5″ _module_preset=“default“ background_image=“http:\/\/yawave.com\/wp-content\/uploads\/2022\/02\/yawave_bg_v3.png“ custom_padding=“||||false|false“ global_colors_info=“{}“][et_pb_row _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text content_tablet=“Weitere Case Studies<\/p>\n

HC Ambri Piotta<\/span><\/a><\/p>\n

MS Sports<\/span><\/a><\/p>\n

Raiffeisen Unternehmenzentrum<\/span><\/a>“ content_phone=“Weitere Case Studies<\/p>\n

HC Ambri Piotta<\/span><\/a><\/p>\n

MS Sports<\/span><\/a><\/p>\n

Raiffeisen Unternehmen- zentrum<\/span><\/a>“ content_last_edited=“on|phone“ _builder_version=“4.14.5″ _module_preset=“default“ text_font=“||||||||“ global_colors_info=“{}“]Weitere Case Studies<\/p>\n

HC Ambri Piotta<\/span><\/a><\/p>\n

MS Sports<\/span><\/a><\/p>\n

Raiffeisen Unternehmenzentrum<\/span><\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“section“ _builder_version=“3.22″ _module_preset=“default“ background_color=“#0195df“ background_color_gradient_start=“rgba(255,255,255,0)“ background_color_gradient_end=“#008cd9″ custom_padding=“||||false|false“ bottom_divider_color=“#0195DF“ bottom_divider_height=“272px“ bottom_divider_repeat=“1x“ box_shadow_style=“preset3″ box_shadow_vertical=“400px“ box_shadow_blur=“0px“ box_shadow_spread=“-80px“ box_shadow_color=“#FFFFFF“ box_shadow_position=“inner“ global_module=“6657″ saved_tabs=“all“ global_colors_info=“{}“][et_pb_row _builder_version=“4.14.5″ _module_preset=“default“ background_image=“http:\/\/yawave.com\/wp-content\/uploads\/2022\/02\/yawave_bg_v2.jpg“ custom_padding=“100px|50px|100px|50px|false|false“ border_radii=“on|15px|15px|15px|15px“ box_shadow_style=“preset2″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.14.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.14.5″ _module_preset=“default“ custom_margin=“60px|||60px|false|false“ global_colors_info=“{}“]<\/p>\n

Power Publishing f\u00fcr Deine Website?<\/h3>\n

[\/et_pb_text][et_pb_button button_url=“https:\/\/calendly.com\/markus-koch\/30min“ button_text=“Demo anfragen“ module_class=“button_popup“ _builder_version=“4.14.5″ _module_preset=“b8fa3559-8baa-4ff5-8a2f-e3752882096f“ custom_margin=“15px||0px|60px|false|false“ custom_margin_tablet=“15px||0px|60px|false|false“ custom_margin_phone=“15px||0px|5px|false|false“ custom_margin_last_edited=“on|phone“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Kantonsspital Baden x yawave Gesundes Content-Wachstum f\u00fcr das Kantonsspital BadenHerausforderungenDas Kantonsspital Baden (KSB) ist eine Aktiengesellschaft im Besitz des Kantons Aargau und z\u00e4hlt \u00fcber 2’500 Mitarbeitende. Die Wurzeln des KSB reichen ins 14. Jahrhundert zur\u00fcck, als K\u00f6nigin Agnes von Ungarn der Stadt Baden ein Spital stiftete. Mittlerweile ist das KSB ein Zentrumsspital, in dem \u00fcber […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":5914,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"yoast_head":"\nKantonsspital Baden x yawave - yawave User Interaction Suite<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yawave.com\/de\/kunden\/ksb\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kantonsspital Baden x yawave - yawave User Interaction Suite\" \/>\n<meta property=\"og:description\" content=\"Kantonsspital Baden x yawave Gesundes Content-Wachstum f\u00fcr das Kantonsspital BadenHerausforderungenDas Kantonsspital Baden (KSB) ist eine Aktiengesellschaft im Besitz des Kantons Aargau und z\u00e4hlt \u00fcber 2'500 Mitarbeitende. 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