{"id":23945047,"date":"2023-12-20T09:09:06","date_gmt":"2023-12-20T08:09:06","guid":{"rendered":"https:\/\/yawave.com\/?page_id=23945047"},"modified":"2025-07-01T10:27:19","modified_gmt":"2025-07-01T08:27:19","slug":"omni-channel-publishing","status":"publish","type":"page","link":"https:\/\/yawave.com\/de\/omni-channel-publishing\/","title":{"rendered":"Omni-Channel Publishing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; next_background_color=&#8220;#ffffff&#8220; admin_label=&#8220;Center Aligned Text &#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#f8fbfe&#8220; background_color_gradient_direction=&#8220;135deg&#8220; background_color_gradient_start=&#8220;#0195df&#8220; background_color_gradient_end=&#8220;#174a8f&#8220; background_image=&#8220;http:\/\/yawave.com\/wp-content\/uploads\/2022\/02\/yawave_bg_v2.jpg&#8220; custom_padding=&#8220;|0px||0px|false|false&#8220; bottom_divider_style=&#8220;waves&#8220; bottom_divider_flip=&#8220;horizontal&#8220; bottom_divider_style_tablet=&#8220;waves&#8220; bottom_divider_style_phone=&#8220;wave&#8220; bottom_divider_style_last_edited=&#8220;on|phone&#8220; bottom_divider_height_tablet=&#8220;&#8220; bottom_divider_height_phone=&#8220;60px&#8220; bottom_divider_height_last_edited=&#8220;on|phone&#8220; animation_direction=&#8220;bottom&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.25.1&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; custom_margin=&#8220;0px||50px||false|false&#8220; custom_padding=&#8220;||||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.25.1&#8243; _module_preset=&#8220;6ca588f9-ac17-4b5e-aa89-4a59b7cc4e0f&#8220; module_alignment=&#8220;left&#8220; custom_padding=&#8220;0%||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Solutions | Omni-Channel Publishing<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.25.1&#8243; _module_preset=&#8220;6ca588f9-ac17-4b5e-aa89-4a59b7cc4e0f&#8220; max_width=&#8220;none&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;|0px|||false|false&#8220; custom_padding=&#8220;0%|0px|||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>Erreiche deine Zielgruppe auf allen relevanten Kan\u00e4len mit einer einheitlichen Botschaft<\/h1>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Bespiele alle relevanten Kan\u00e4le. Erh\u00f6he deine Reichweite \u2013 nicht deinen Aufwand.<\/span><\/p>\n<p>[\/et_pb_text][dipi_button_grid _builder_version=&#8220;4.25.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/dipi_button_grid][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.19.5&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;4px|||||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;70px|0px|2px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb use_icon=&#8220;on&#8220; font_icon=&#8220;&#xe038;||divi||400&#8243; image_icon_background_color=&#8220;#f2f9fe&#8220; image_icon_width=&#8220;40px&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Proxima Nova Light||||||||&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;26px&#8220; body_font=&#8220;Proxima Nova Light||||||||&#8220; body_text_align=&#8220;center&#8220; body_line_height=&#8220;1.3em&#8220; image_icon_custom_margin=&#8220;||||false|false&#8220; image_icon_custom_padding=&#8220;20px|20px|20px|20px|true|true&#8220; text_orientation=&#8220;center&#8220; custom_padding=&#8220;||50px||false|false&#8220; border_radii_image=&#8220;on|40px|40px|40px|40px&#8220; global_colors_info=&#8220;{}&#8220;]<strong>Gewinne Effizienz mit durchg\u00e4ngigen Prozessen<br \/>\n<\/strong>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb use_icon=&#8220;on&#8220; font_icon=&#8220;&#xe0e1;||divi||400&#8243; image_icon_background_color=&#8220;#f2f9fe&#8220; image_icon_width=&#8220;40px&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Proxima Nova Light||||||||&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;26px&#8220; body_font=&#8220;Proxima Nova Light||||||||&#8220; body_text_align=&#8220;center&#8220; body_line_height=&#8220;1.3em&#8220; image_icon_custom_margin=&#8220;||||false|false&#8220; image_icon_custom_padding=&#8220;20px|20px|20px|20px|true|true&#8220; text_orientation=&#8220;center&#8220; custom_padding=&#8220;||50px||false|false&#8220; border_radii_image=&#8220;on|40px|40px|40px|40px&#8220; global_colors_info=&#8220;{}&#8220;]<strong>Erh\u00f6he Frequenz und Qualit\u00e4t durch eingesparte Zeit<br \/>\n<\/strong>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb use_icon=&#8220;on&#8220; font_icon=&#8220;&#x77;||divi||400&#8243; image_icon_background_color=&#8220;#f2f9fe&#8220; image_icon_width=&#8220;40px&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Proxima Nova Light||||||||&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;26px&#8220; body_font=&#8220;Proxima Nova Light||||||||&#8220; body_text_align=&#8220;center&#8220; body_line_height=&#8220;1.3em&#8220; image_icon_custom_margin=&#8220;||||false|false&#8220; image_icon_custom_padding=&#8220;20px|20px|20px|20px|true|true&#8220; text_orientation=&#8220;center&#8220; custom_padding=&#8220;||50px||false|false&#8220; border_radii_image=&#8220;on|40px|40px|40px|40px&#8220; global_colors_info=&#8220;{}&#8220;]<strong>Sorge f\u00fcr eine integrierte Kommunikation<br \/>\n<\/strong>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Features CTA Section&#8220; _builder_version=&#8220;4.22.1&#8243; 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_module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Flexibel und personalisiert ausspielen<\/h2>\n<p>Plane gew\u00fcnschte Aktion, weise passende Kategorie zu und schon wird der Inhalt am passenden Ort eingespielt:<\/p>\n<ul>\n<li>Automatische Einspielung in Website, App oder Portal<\/li>\n<li>Matching von Content-Kategorie mit User Interessen<\/li>\n<li>Personalisierte Web-, App- und Newsletter-Ansichten<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.25.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; custom_margin=&#8220;||20px|||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Funktionen<\/h4>\n<p>[\/et_pb_text][et_pb_blurb use_icon=&#8220;on&#8220; font_icon=&#8220;&#xe609;||divi||400&#8243; icon_color=&#8220;#434B54&#8243; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;24px&#8220; _builder_version=&#8220;4.25.1&#8243; _module_preset=&#8220;default&#8220; image_icon_custom_margin=&#8220;||||false|false&#8220; 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image_margin_phone=&#8220;|0px|40px|0px|false|false&#8220; image_margin_last_edited=&#8220;on|phone&#8220; icon_color_tablet=&#8220;#061a44&#8243; icon_color_phone=&#8220;#FFFFFF&#8220; icon_color_last_edited=&#8220;on|phone&#8220; icon_color_active_tablet=&#8220;#FFFFFF&#8220; icon_color_active_phone=&#8220;#FFFFFF&#8220; icon_color_active_last_edited=&#8220;on|tablet&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; title_font=&#8220;Proxima Nova Light||||||||&#8220; subtitle_font=&#8220;Proxima Nova Light|||on|||||&#8220; header_3_font=&#8220;Proxima Nova Light|700|||||||&#8220; custom_button=&#8220;on&#8220; button_alignment=&#8220;left&#8220; button_custom_margin=&#8220;||||false|false&#8220; button_custom_padding=&#8220;50px|50px|50px|50px|false|false&#8220; min_height=&#8220;100px&#8220; custom_margin=&#8220;||0px||false|false&#8220; title_text_align_phone=&#8220;center&#8220; title_text_align_last_edited=&#8220;off|tablet&#8220; box_shadow_style_button=&#8220;preset2&#8243; global_colors_info=&#8220;{}&#8220; icon_alignment_horz1_tablet=&#8220;center&#8220; icon_alignment_horz1_phone=&#8220;center&#8220; icon_placement_phone=&#8220;right&#8220; icon_alignment_horz1_last_edited=&#8220;on|desktop&#8220;]<\/p>\n<h3>Website Publishing<\/h3>\n<p>Erstelle und publiziere zentral s\u00e4mtlichen dynamischen Content f\u00fcr deine Website, reichere ihn mit Interaktionstools an und nutze ihn direkt f\u00fcr weitere Kan\u00e4le.<\/p>\n<p><a href=\"\/de\/interaction-hub\/website-publishing\/\">Mehr zum Website Publishing \u2192<\/a><\/p>\n<p>[\/dipi_advanced_tabs_item][dipi_advanced_tabs_item title=&#8220;Social Media Publishing&#8220; admin_label=&#8220;Social Media Publishing&#8220; image=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2022\/06\/Social-Channels.png&#8220; img_placement=&#8220;row-reverse&#8220; img_container_width=&#8220;40%&#8220; image_margin=&#8220;|40px||0px|false|false&#8220; icon_color=&#8220;#061a44&#8243; icon_color_active=&#8220;#ffffff&#8220; tab_media=&#8220;icon&#8220; font_icon=&#8220;\uf292||fa||900&#8243; font_icon_active=&#8220;\uf007||fa||400&#8243; tab_icon_placement=&#8220;top&#8220; tab_icon_placement_tablet=&#8220;top&#8220; tab_icon_placement_phone=&#8220;top&#8220; image_padding_tablet=&#8220;&#8220; image_padding_phone=&#8220;&#8220; image_padding_last_edited=&#8220;on|desktop&#8220; image_margin_tablet=&#8220;|0px|40px|0px|false|false&#8220; image_margin_phone=&#8220;|0px|40px|0px|false|false&#8220; image_margin_last_edited=&#8220;on|phone&#8220; icon_color_tablet=&#8220;#061a44&#8243; icon_color_phone=&#8220;#FFFFFF&#8220; icon_color_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_alignment=&#8220;left&#8220; button_custom_margin=&#8220;60px||||false|false&#8220; button_custom_padding=&#8220;||||false|false&#8220; custom_margin=&#8220;||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220; icon_alignment_horz1_tablet=&#8220;center&#8220; icon_alignment_horz1_phone=&#8220;center&#8220; icon_placement_phone=&#8220;right&#8220; icon_alignment_horz1_last_edited=&#8220;on|desktop&#8220;]<\/p>\n<h3>Social Media Publishing<\/h3>\n<p>Pflege deine Community und bespiele relevante Social-Media-Kan\u00e4le wie Instagram, Facebook, X oder LinkedIn zentral von einem Ort aus.<\/p>\n<p><a href=\"\/de\/interaction-hub\/social-media-publishing\/\">Mehr zum Social Publishing \u2192<\/a><\/p>\n<p>[\/dipi_advanced_tabs_item][dipi_advanced_tabs_item title=&#8220;E-Mail Marketing&#8220; admin_label=&#8220;E-Mail Marketing&#8220; image=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2022\/04\/img_email_marketing_1.png&#8220; alt=&#8220;Share Tool yawave&#8220; img_placement=&#8220;row-reverse&#8220; img_container_width=&#8220;40%&#8220; image_margin=&#8220;|40px||0px|false|false&#8220; icon_color=&#8220;#061a44&#8243; icon_color_active=&#8220;#FFFFFF&#8220; tab_media=&#8220;icon&#8220; font_icon=&#8220;\uf0e0||fa||900&#8243; font_icon_active=&#8220;\uf059||fa||400&#8243; tab_icon_placement=&#8220;top&#8220; tab_icon_placement_tablet=&#8220;top&#8220; tab_icon_placement_phone=&#8220;top&#8220; image_padding_tablet=&#8220;&#8220; image_padding_phone=&#8220;&#8220; image_padding_last_edited=&#8220;on|desktop&#8220; image_margin_tablet=&#8220;|0px|40px|0px|false|false&#8220; image_margin_phone=&#8220;|0px|40px|0px|false|false&#8220; image_margin_last_edited=&#8220;on|phone&#8220; icon_color_tablet=&#8220;#061a44&#8243; icon_color_phone=&#8220;#FFFFFF&#8220; icon_color_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; ul_text_align=&#8220;left&#8220; custom_button=&#8220;on&#8220; button_alignment=&#8220;left&#8220; button_custom_margin=&#8220;30px||||false|false&#8220; button_custom_padding=&#8220;||||false|false&#8220; custom_margin=&#8220;||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220; icon_alignment_horz1_tablet=&#8220;center&#8220; icon_alignment_horz1_phone=&#8220;center&#8220; icon_placement_phone=&#8220;right&#8220; icon_alignment_horz1_last_edited=&#8220;on|tablet&#8220;]<\/p>\n<h3>E-Mail-Marketing<\/h3>\n<p>Ob Newsletter oder Notifikationen: Greif auf unser leistungsstarke Mailing Suite zur\u00fcck und bleib in Kontakt mit deinen Abonnenten und Kundengruppen.<\/p>\n<p><a href=\"\/de\/interaction-hub\/email-marketing\/\">Mehr zum E-Mail-Marketing \u2192<\/a><\/p>\n<p>[\/dipi_advanced_tabs_item][dipi_advanced_tabs_item title=&#8220;Liveblog&#8220; admin_label=&#8220;Liveblog&#8220; image=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2021\/02\/Liveblog-Exclusivity.png&#8220; alt=&#8220;Payment Tool yawave&#8220; img_placement=&#8220;row-reverse&#8220; img_container_width=&#8220;40%&#8220; image_margin=&#8220;|40px||0px|false|false&#8220; icon_color=&#8220;#061a44&#8243; icon_color_active=&#8220;#FFFFFF&#8220; tab_media=&#8220;icon&#8220; font_icon=&#8220;\uf1ea||fa||900&#8243; font_icon_active=&#8220;\uf15b||fa||400&#8243; tab_icon_placement=&#8220;top&#8220; tab_icon_placement_tablet=&#8220;top&#8220; tab_icon_placement_phone=&#8220;top&#8220; image_padding_tablet=&#8220;&#8220; image_padding_phone=&#8220;&#8220; image_padding_last_edited=&#8220;on|desktop&#8220; image_margin_tablet=&#8220;|0px|40px|0px|false|false&#8220; image_margin_phone=&#8220;|0px|40px|0px|false|false&#8220; image_margin_last_edited=&#8220;on|phone&#8220; icon_color_tablet=&#8220;#061a44&#8243; icon_color_phone=&#8220;#FFFFFF&#8220; icon_color_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_alignment=&#8220;left&#8220; button_custom_margin=&#8220;30px||||false|false&#8220; button_custom_padding=&#8220;||||false|false&#8220; custom_margin=&#8220;||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220; icon_alignment_horz1_tablet=&#8220;center&#8220; icon_alignment_horz1_phone=&#8220;center&#8220; icon_placement_phone=&#8220;right&#8220; icon_alignment_horz1_last_edited=&#8220;on|tablet&#8220;]<\/p>\n<h3>(Live) Blog<\/h3>\n<p>Berichte live und kompakt \u00fcber ein Thema, eine Veranstaltung oder eine Breaking News und mache den Blog<br \/>zu einem interaktiven Erlebnis.<\/p>\n<p><a href=\"\/de\/liveblog\/\">Mehr zum Liveblog \u2192<\/a><\/p>\n<p>[\/dipi_advanced_tabs_item][\/dipi_advanced_tabs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; admin_label=&#8220;Right Sided Image&#8220; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;60px|0px|60px|0px&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>CMS Plugins<\/h2>\n<p>Dank CMS Plugins kannst du den dynamischen Content k\u00fcnftig \u00fcber yawave orchestrieren und somit die St\u00e4rken beider Systeme vereinen:<\/p>\n<ul>\n<li>WordPress<\/li>\n<li>Typo3<\/li>\n<li>Craft<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2020\/08\/integrate-head.png&#8220; title_text=&#8220;integrate-head&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;http:\/\/yawave.com\/wp-content\/uploads\/2022\/02\/yawave_bg_v3.png&#8220; custom_padding=&#8220;||||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text content_tablet=&#8220;Entdecke unseren kompletten User Hub<\/p>\n<p><a href=%22\/de\/user-hub\/kontaktmanagement\/%22><span style=%22font-size: 36px; color: #174a8f;%22>Kontaktmanagement<\/span><\/a><\/p>\n<p><a href=%22\/de\/user-hub\/user-portal\/%22><span style=%22font-size: 36px; color: #174a8f;%22>User Portal<\/span><\/a><\/p>\n<p><a href=%22\/de\/user-hub\/loyalty-programm\/%22><span style=%22font-size: 36px; color: #174a8f;%22>Loyalty-Programm<\/span><\/a>&#8220; content_phone=&#8220;<\/p>\n<p>Entdecke unseren kompletten User Hub<\/p>\n<p><a href=%22\/de\/user-hub\/kontaktmanagement\/%22><span style=%22font-size: 34px; color: #174a8f;%22>Kontaktmanagement<\/span><\/a><\/p>\n<p><a href=%22\/de\/user-hub\/user-portal\/%22><span style=%22font-size: 34px; color: #174a8f;%22>User Portal<\/span><\/a><\/p>\n<p><a href=%22\/de\/user-hub\/loyalty-programm\/%22><span style=%22font-size: 34px; color: #174a8f;%22>Loyalty-Programm<\/span><\/a><\/p>\n<p>&#8220; content_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;||||||||&#8220; text_line_height=&#8220;2em&#8220; 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