{"id":23944870,"date":"2023-12-20T08:45:20","date_gmt":"2023-12-20T07:45:20","guid":{"rendered":"https:\/\/yawave.com\/?page_id=23944870"},"modified":"2025-09-19T11:38:07","modified_gmt":"2025-09-19T09:38:07","slug":"user-data-analyse","status":"publish","type":"page","link":"https:\/\/yawave.com\/de\/user-data-analyse\/","title":{"rendered":"Product &#8211; Marketing Platform &#8211; Customer Insights"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; next_background_color=&#8220;#ffffff&#8220; admin_label=&#8220;Center Aligned Text &#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#f8fbfe&#8220; background_color_gradient_direction=&#8220;135deg&#8220; background_color_gradient_start=&#8220;#0195df&#8220; background_color_gradient_end=&#8220;#174a8f&#8220; background_image=&#8220;http:\/\/yawave.com\/wp-content\/uploads\/2022\/02\/yawave_bg_v2.jpg&#8220; custom_padding=&#8220;|0px||0px|false|false&#8220; bottom_divider_style=&#8220;waves&#8220; bottom_divider_flip=&#8220;horizontal&#8220; bottom_divider_style_tablet=&#8220;waves&#8220; bottom_divider_style_phone=&#8220;wave&#8220; bottom_divider_style_last_edited=&#8220;on|phone&#8220; bottom_divider_height_tablet=&#8220;&#8220; bottom_divider_height_phone=&#8220;60px&#8220; bottom_divider_height_last_edited=&#8220;on|phone&#8220; animation_direction=&#8220;bottom&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;0px||50px||false|false&#8220; custom_padding=&#8220;||0px||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;6ca588f9-ac17-4b5e-aa89-4a59b7cc4e0f&#8220; text_orientation=&#8220;left&#8220; max_width=&#8220;1200px&#8220; module_alignment=&#8220;left&#8220; custom_padding=&#8220;0%||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p style=\"text-align: left;\">Produkt | Marketing Platform<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.25.1&#8243; _module_preset=&#8220;6ca588f9-ac17-4b5e-aa89-4a59b7cc4e0f&#8220; text_orientation=&#8220;left&#8220; max_width=&#8220;1200px&#8220; module_alignment=&#8220;left&#8220; custom_padding=&#8220;0%||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>Customer Insights<\/h1>\n<p><span>Verstehe deine Zielgruppen mit smarten Analysen, Charts und individuell konfigurierbaren Dashboards<\/span><span>.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Features CTA Section&#8220; _builder_version=&#8220;4.27.4&#8243; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_stops=&#8220;#ffffff 50%|rgba(229,229,229,0.25) 100%&#8220; background_color_gradient_start=&#8220;#ffffff&#8220; background_color_gradient_start_position=&#8220;50%&#8220; background_color_gradient_end=&#8220;rgba(229,229,229,0.25)&#8220; custom_padding=&#8220;60px|0px|100px|0px|false|false&#8220; custom_padding_tablet=&#8220;100px|0px|100px|0px&#8220; custom_padding_phone=&#8220;0px||0px||false|false&#8220; bottom_divider_style=&#8220;waves&#8220; bottom_divider_color=&#8220;#FFFFFF&#8220; bottom_divider_height=&#8220;35px&#8220; bottom_divider_flip=&#8220;horizontal&#8220; bottom_divider_style_tablet=&#8220;waves&#8220; bottom_divider_style_phone=&#8220;wave&#8220; bottom_divider_style_last_edited=&#8220;on|phone&#8220; bottom_divider_height_tablet=&#8220;35px&#8220; bottom_divider_height_phone=&#8220;60px&#8220; bottom_divider_height_last_edited=&#8220;on|phone&#8220; hover_enabled=&#8220;0&#8243; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; admin_label=&#8220;Right Sided Image&#8220; _builder_version=&#8220;4.27.4&#8243; custom_padding=&#8220;0px|0px|20px|0px|false|false&#8220; hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Eigene Kontakte verstehen<\/h2>\n<p>Sobald du das Verhalten deiner Kunden verstehst, kannst du bessere Entscheidungen treffen:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interaktionsverhalten der Community<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kaufverhalten von Einzel-Nutzer und Kundengruppen<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sichtbare Vorlieben und Interessen der Nutzer<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; 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custom_css_main_element_last_edited=&#8220;on|phone&#8220; sticky_enabled=&#8220;0&#8243; custom_css_main_element_tablet=&#8220;display: flex;||flex-wrap: wrap;&#8220; custom_css_main_element_phone=&#8220;display: flex;||flex-wrap: wrap;&#8220;][et_pb_column type=&#8220;1_2&#8243; module_class=&#8220;second-on-mobile&#8220; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/12\/engagement-visual.png&#8220; title_text=&#8220;engagement-visual&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.22.1&#8243; animation_style=&#8220;zoom&#8220; animation_direction=&#8220;left&#8220; animation_intensity_zoom=&#8220;5%&#8220; border_color_all=&#8220;rgba(51,51,51,0.1)&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; module_class=&#8220;first-on-mobile&#8220; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Werthaltige Kunden-Analysen erstellen<\/h2>\n<p>Erhalte eine umfassende Sicht auf deine Kunden durch visualisierte Daten:<\/p>\n<ul>\n<li>Hilfreiche Filter- und Gruppierungsfunktionen<\/li>\n<li>Bildung von Segmentierungen<\/li>\n<li>Erkennung von Mustern und Trends<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; admin_label=&#8220;Right Sided Image&#8220; _builder_version=&#8220;4.27.4&#8243; custom_padding=&#8220;20px|0px|0px|0px|false|false&#8220; hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; text_font=&#8220;||||||||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Interaktionen in Echtzeit interpretieren<\/h2>\n<p>Komplexe Daten einfach visualisieren<br \/>Verwandle Daten in aussagekr\u00e4ftige Grafiken, um wertvolle Insights f\u00fcr fundierte Entscheide zu gewinnen:<\/p>\n<ul>\n<li>Diagramme, Grafiken, Heatmaps und mehr<\/li>\n<li>Einfach konfigurierbare Charts und Dashboards<\/li>\n<li>Zahlreiche vorinstallierte Vorlagen<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/12\/activities.jpg&#8220; 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Berechtigungsmanagement und Datenschutz k\u00f6nnen auch einfach sein.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zentrales Permission \/ Consent Management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sicherer Umgang mit Kundendaten\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DSGVO- und nDSG-konform<\/span><\/li>\n<\/ul>\n<p>&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;section&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#0195df&#8220; background_color_gradient_start=&#8220;rgba(255,255,255,0)&#8220; background_color_gradient_end=&#8220;#008cd9&#8243; min_height=&#8220;316.6px&#8220; custom_padding=&#8220;20px||||false|false&#8220; bottom_divider_color=&#8220;#0195DF&#8220; bottom_divider_height=&#8220;272px&#8220; 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