{"id":23944861,"date":"2023-12-20T08:57:11","date_gmt":"2023-12-20T07:57:11","guid":{"rendered":"https:\/\/yawave.com\/?page_id=23944861"},"modified":"2025-09-19T10:05:44","modified_gmt":"2025-09-19T08:05:44","slug":"user-data-tracker","status":"publish","type":"page","link":"https:\/\/yawave.com\/de\/user-data-tracker\/","title":{"rendered":"Product &#8211; CDP &#8211; Verhaltenstracking"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; next_background_color=&#8220;#ffffff&#8220; admin_label=&#8220;Center Aligned Text &#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#f8fbfe&#8220; background_color_gradient_direction=&#8220;135deg&#8220; background_color_gradient_start=&#8220;#0195df&#8220; background_color_gradient_end=&#8220;#174a8f&#8220; background_image=&#8220;http:\/\/yawave.com\/wp-content\/uploads\/2022\/02\/yawave_bg_v2.jpg&#8220; custom_padding=&#8220;|0px||0px|false|false&#8220; bottom_divider_style=&#8220;waves&#8220; bottom_divider_flip=&#8220;horizontal&#8220; bottom_divider_style_tablet=&#8220;waves&#8220; bottom_divider_style_phone=&#8220;wave&#8220; bottom_divider_style_last_edited=&#8220;on|phone&#8220; bottom_divider_height_tablet=&#8220;&#8220; bottom_divider_height_phone=&#8220;60px&#8220; bottom_divider_height_last_edited=&#8220;on|phone&#8220; animation_direction=&#8220;bottom&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||20px||false|false&#8220; custom_padding=&#8220;0px||30px||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;6ca588f9-ac17-4b5e-aa89-4a59b7cc4e0f&#8220; module_alignment=&#8220;left&#8220; custom_padding=&#8220;0%||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p style=\"text-align: left;\">Customer Data Platform | Verhaltenstracking<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.25.1&#8243; _module_preset=&#8220;6ca588f9-ac17-4b5e-aa89-4a59b7cc4e0f&#8220; max_width=&#8220;1200px&#8220; module_alignment=&#8220;left&#8220; custom_padding=&#8220;0%||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>Verhaltenstracking<\/h1>\n<p style=\"text-align: left;\"><span>Erfasse relevante Datenpunkte entlang der User Journey und leite daraus gezielt Next Best <\/span><span>Offers<\/span><span> &amp; Actions ab.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Features CTA Section&#8220; _builder_version=&#8220;4.27.4&#8243; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_stops=&#8220;#ffffff 50%|rgba(229,229,229,0.25) 100%&#8220; background_color_gradient_start=&#8220;#ffffff&#8220; background_color_gradient_start_position=&#8220;50%&#8220; background_color_gradient_end=&#8220;rgba(229,229,229,0.25)&#8220; custom_padding=&#8220;0px|0px|24px|0px|false|false&#8220; custom_padding_tablet=&#8220;0px|0px|100px|0px|false|false&#8220; custom_padding_phone=&#8220;0px||0px||false|false&#8220; bottom_divider_style=&#8220;waves&#8220; bottom_divider_color=&#8220;#FFFFFF&#8220; bottom_divider_height=&#8220;35px&#8220; bottom_divider_flip=&#8220;horizontal&#8220; bottom_divider_style_tablet=&#8220;waves&#8220; bottom_divider_style_phone=&#8220;wave&#8220; bottom_divider_style_last_edited=&#8220;on|phone&#8220; bottom_divider_height_tablet=&#8220;35px&#8220; bottom_divider_height_phone=&#8220;60px&#8220; bottom_divider_height_last_edited=&#8220;on|phone&#8220; hover_enabled=&#8220;0&#8243; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; custom_margin=&#8220;0px||0px||false|false&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; admin_label=&#8220;Right Sided Image&#8220; _builder_version=&#8220;4.27.4&#8243; custom_padding=&#8220;0px|0px|0px|0px|false|false&#8220; hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Verhaltensdaten tracken und anreichern<\/h2>\n<p><span style=\"font-weight: 400;\">Sammle Verhaltensdaten und reichere bestehende Kundendaten automatisiert an:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daten \u00fcber verschiedenste Kontaktpunkte generieren<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Einfache Anbindung von Daten aus Drittsystemen<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flache Kontakte mit Echtzeit-Verhalten anreichern<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; 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hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243; custom_css_main_element_last_edited=&#8220;on|phone&#8220; custom_css_main_element_tablet=&#8220;display: flex;||flex-wrap: wrap;||\t&#8220; custom_css_main_element_phone=&#8220;display: flex;||flex-wrap: wrap;||&#8220;][et_pb_column type=&#8220;1_2&#8243; module_class=&#8220;second-on-mobile&#8220; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/12\/data.png&#8220; title_text=&#8220;data&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.27.4&#8243; animation_style=&#8220;zoom&#8220; animation_direction=&#8220;left&#8220; animation_intensity_zoom=&#8220;5%&#8220; hover_enabled=&#8220;0&#8243; border_color_all=&#8220;rgba(51,51,51,0.1)&#8220; global_colors_info=&#8220;{}&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; sticky_enabled=&#8220;0&#8243; custom_padding=&#8220;60px||||false|false&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; module_class=&#8220;first-on-mobile&#8220; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Daten jeglicher Art verbinden<\/h2>\n<p><span style=\"font-weight: 400;\">Erhalte einen 360\u00b0-Usersicht mit Echtzeit-Daten aus verschiedensten Quellen f\u00fcr dein Warehouse:<\/span>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verhaltensdaten von zahlreichen Kan\u00e4len<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transaktionale Daten (Kontaktdaten, Conversions, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interaktionen, Interessen und Pr\u00e4ferenzen\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; admin_label=&#8220;Right Sided Image&#8220; _builder_version=&#8220;4.27.4&#8243; custom_padding=&#8220;0px|0px|0px|0px|false|false&#8220; hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.25.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; text_font=&#8220;||||||||&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h2>Interaktionen in Echtzeit interpretieren<\/h2>\n<p><span style=\"font-weight: 400;\">Bestehende Verhaltensdaten automatisch interpretieren durch intelligente Algorithmen:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nutzerverhalten qualitativ einordnen<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Primary Conversion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schritte<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inhalts Performance einfacher interpretieren<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; 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global_colors_info=&#8220;{}&#8220; custom_margin=&#8220;0px||||false|false&#8220; custom_padding=&#8220;0px||||false|false&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; admin_label=&#8220;Right Sided Image&#8220; _builder_version=&#8220;4.27.4&#8243; custom_padding=&#8220;30px|0px|0px|0px|false|false&#8220; hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; text_font=&#8220;||||||||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Rechtlich auf der sicheren Seite<\/h2>\n<p><span style=\"font-weight: 400;\">Datenjungel? Berechtigungsmanagement und Datenschutz k\u00f6nnen auch einfach sein.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zentrales Permission \/ Consent Management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sicherer Umgang mit Kundendaten\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DSGVO- und nDSG-konform<\/span>\u00a0<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2022\/05\/gdpr.png&#8220; alt=&#8220;GDPR&#8220; title_text=&#8220;gdpr&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.22.1&#8243; 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