{"id":22988264,"date":"2023-12-07T14:28:08","date_gmt":"2023-12-07T13:28:08","guid":{"rendered":"https:\/\/yawave.com\/?page_id=22988264"},"modified":"2023-12-21T13:55:41","modified_gmt":"2023-12-21T12:55:41","slug":"yawave-playbook","status":"publish","type":"page","link":"https:\/\/yawave.com\/de\/yawave-playbook\/","title":{"rendered":"yawave Playbook"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Header&#8220; _builder_version=&#8220;4.22.1&#8243; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;124deg&#8220; background_color_gradient_stops=&#8220;rgba(255,255,255,0.1) 30%|#0195df 90%&#8220; background_color_gradient_start=&#8220;rgba(255,255,255,0.1)&#8220; background_color_gradient_start_position=&#8220;30%&#8220; background_color_gradient_end=&#8220;#31d190&#8243; background_color_gradient_end_position=&#8220;90%&#8220; background_enable_image=&#8220;off&#8220; background_position=&#8220;bottom_center&#8220; background_enable_mask_style=&#8220;on&#8220; background_mask_style=&#8220;corner-lake&#8220; custom_margin=&#8220;|||-13px||&#8220; custom_padding=&#8220;5vw||0vw||false|false&#8220; border_color_all=&#8220;#31d190&#8243; border_width_left=&#8220;10px&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;4&#8243; _builder_version=&#8220;4.16&#8243; background_size=&#8220;contain&#8220; background_position=&#8220;bottom_center&#8220; max_width=&#8220;1280px&#8220; custom_padding=&#8220;3px|0px|70px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;40px|||&#8220; custom_padding_tablet=&#8220;0vw|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/05\/yawave_logo_blue.png&#8220; alt=&#8220;yawave logo&#8220; title_text=&#8220;yawave_logo_blue&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; width=&#8220;30%&#8220; width_tablet=&#8220;30%&#8220; width_phone=&#8220;28%&#8220; width_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; text_font=&#8220;||||||||&#8220; text_text_color=&#8220;#000000&#8243; header_font=&#8220;Proxima Nova Light|800|||||||&#8220; header_text_color=&#8220;#434B54&#8243; header_font_size=&#8220;4.5vw&#8220; header_line_height=&#8220;1.1em&#8220; custom_margin=&#8220;||30px|||&#8220; hover_enabled=&#8220;0&#8243; text_font_size_tablet=&#8220;16px&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; text_line_height_tablet=&#8220;1.8em&#8220; text_line_height_phone=&#8220;1.7em&#8220; text_line_height_last_edited=&#8220;off|phone&#8220; header_font_tablet=&#8220;Proxima Nova Light|800||on|||||&#8220; header_font_phone=&#8220;Proxima Nova Light|800||on|||||&#8220; header_font_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;8vw&#8220; header_font_size_phone=&#8220;10vw&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h1>Das yawave Playbook<\/h1>\n<p>Mit welcher Strategie wird eine Sportorganisation zum Tabellenf\u00fchrer? In der neusten Ausgabe des Playbook erf\u00e4hrst du:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; text_font=&#8220;||||||||&#8220; text_text_color=&#8220;#000000&#8243; header_font=&#8220;Proxima Nova Light|800||on|||||&#8220; header_text_color=&#8220;#000000&#8243; header_font_size=&#8220;4.5vw&#8220; header_line_height=&#8220;1.1em&#8220; custom_margin=&#8220;||30px|||&#8220; text_font_size_tablet=&#8220;16px&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; text_line_height_tablet=&#8220;1.8em&#8220; text_line_height_phone=&#8220;1.7em&#8220; text_line_height_last_edited=&#8220;off|phone&#8220; header_font_size_tablet=&#8220;8vw&#8220; header_font_size_phone=&#8220;10vw&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<ul>\n<li>Spannende Insights aus der Sportbranche<\/li>\n<li>Einzigartige Use Cases<\/li>\n<li>Erkenntnisreiche Umfrageergebnisse<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_code module_class=&#8220;custom-code3&#8243; 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custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/11\/Bildschirmfoto-2023-11-22-um-08.32.18.png&#8220; title_text=&#8220;Bildschirmfoto 2023-11-22 um 08.32.18&#8243; _builder_version=&#8220;4.22.1&#8243; max_width=&#8220;480px&#8220; animation_direction=&#8220;bottom&#8220; box_shadow_style=&#8220;preset3&#8243; box_shadow_vertical=&#8220;40px&#8220; box_shadow_blur=&#8220;80px&#8220; box_shadow_spread=&#8220;-20px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.8)&#8220; always_center_on_mobile=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|0px|0px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; text_font_size=&#8220;16px&#8220; custom_margin=&#8220;||0px|60px|false|false&#8220; custom_margin_phone=&#8220;0px||20px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><em>yawave Kundenauszug:<\/em><\/p>\n<p>[\/et_pb_text][dipi_carousel columns=&#8220;7&#8243; loop_wide=&#8220;on&#8220; autoplay_wide=&#8220;on&#8220; continues_wide=&#8220;off&#8220; loop_small=&#8220;on&#8220; autoplay_small=&#8220;on&#8220; columns_tablet=&#8220;5&#8243; columns_phone=&#8220;3&#8243; columns_last_edited=&#8220;on|phone&#8220; space_between_tablet=&#8220;&#8220; space_between_phone=&#8220;10&#8243; space_between_last_edited=&#8220;on|phone&#8220; container_padding_tablet=&#8220;&#8220; container_padding_phone=&#8220;0px|0px|0px|0px|false|false&#8220; container_padding_last_edited=&#8220;on|phone&#8220; speed_tablet=&#8220;&#8220; speed_phone=&#8220;300&#8243; speed_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; max_width=&#8220;100%&#8220; global_colors_info=&#8220;{}&#8220;][dipi_carousel_child label=&#8220;ZSC&#8220; img_src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/10\/zsc-logo-carousel.png&#8220; img_width=&#8220;80%&#8220; img_width_tablet=&#8220;&#8220; img_width_phone=&#8220;100%&#8220; img_width_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; max_width=&#8220;100%&#8220; global_colors_info=&#8220;{}&#8220;][\/dipi_carousel_child][dipi_carousel_child label=&#8220;FCL&#8220; img_src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/10\/fcl-logo-carousel.png&#8220; img_width=&#8220;80%&#8220; img_width_tablet=&#8220;&#8220; img_width_phone=&#8220;100%&#8220; img_width_last_edited=&#8220;on|phone&#8220; 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img_width=&#8220;80%&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/dipi_carousel_child][dipi_carousel_child label=&#8220;EVZ&#8220; img_src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/10\/evz-logo-carousel-3.png&#8220; img_width=&#8220;80%&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/dipi_carousel_child][dipi_carousel_child label=&#8220;Swissski&#8220; img_src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/10\/swissski-logo-carousel.png&#8220; img_width=&#8220;80%&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/dipi_carousel_child][dipi_carousel_child label=&#8220;Swisslife&#8220; img_src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2021\/06\/swisslife-arena.png&#8220; img_width=&#8220;80%&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/dipi_carousel_child][\/dipi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;About&#8220; _builder_version=&#8220;4.22.1&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.22.1&#8243; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px|0px|70px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;Proxima Nova Light|700|||||||&#8220; header_2_text_color=&#8220;#434B54&#8243; header_2_font_size=&#8220;60px&#8220; header_2_line_height=&#8220;1.2em&#8220; max_width=&#8220;400px&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|tablet&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;|||0px|false|false&#8220; hover_enabled=&#8220;0&#8243; header_2_font_size_tablet=&#8220;40px&#8220; header_2_font_size_phone=&#8220;25px&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h2>Was dich erwartet<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_blurb title=&#8220;Experience&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#x5e;||divi||400&#8243; icon_color=&#8220;#0195DF&#8220; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;32px&#8220; _builder_version=&#8220;4.22.1&#8243; header_font=&#8220;Montserrat|700|||||||&#8220; header_font_size=&#8220;16px&#8220; header_line_height=&#8220;1.4em&#8220; body_font=&#8220;|700|||||||&#8220; body_line_height=&#8220;1.5em&#8220; animation=&#8220;off&#8220; icon_font_size=&#8220;32px&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Phygitales Erlebnis als Gamechanger<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220;Wachstumsmotor&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#x5e;||divi||400&#8243; icon_color=&#8220;#0195DF&#8220; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;32px&#8220; _builder_version=&#8220;4.22.1&#8243; header_font=&#8220;Montserrat|700|||||||&#8220; header_font_size=&#8220;16px&#8220; header_line_height=&#8220;1.4em&#8220; body_font=&#8220;|700|||||||&#8220; body_line_height=&#8220;1.5em&#8220; animation=&#8220;off&#8220; icon_font_size=&#8220;32px&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]Faktoren der Fan-Wertsch\u00f6pfung[\/et_pb_blurb][et_pb_blurb title=&#8220;Personalisierung&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#x5e;||divi||400&#8243; icon_color=&#8220;#0195DF&#8220; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;32px&#8220; _builder_version=&#8220;4.22.1&#8243; header_font=&#8220;Montserrat|700|||||||&#8220; header_font_size=&#8220;16px&#8220; header_line_height=&#8220;1.4em&#8220; body_font=&#8220;|700|||||||&#8220; body_line_height=&#8220;1.5em&#8220; animation=&#8220;off&#8220; icon_font_size=&#8220;32px&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]Relevant in die Fan-Herzen[\/et_pb_blurb][et_pb_blurb title=&#8220;Engagement&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#x5e;||divi||400&#8243; icon_color=&#8220;#0195DF&#8220; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;32px&#8220; _builder_version=&#8220;4.22.1&#8243; header_font=&#8220;Montserrat|700|||||||&#8220; header_font_size=&#8220;16px&#8220; header_line_height=&#8220;1.4em&#8220; body_font=&#8220;|700|||||||&#8220; body_line_height=&#8220;1.5em&#8220; animation=&#8220;off&#8220; icon_font_size=&#8220;32px&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]Jubel auf der digitalen Trib\u00fcne[\/et_pb_blurb][et_pb_blurb title=&#8220;Vermarktung&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#x5e;||divi||400&#8243; icon_color=&#8220;#0195DF&#8220; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;32px&#8220; _builder_version=&#8220;4.22.1&#8243; header_font=&#8220;Montserrat|700|||||||&#8220; header_font_size=&#8220;16px&#8220; header_line_height=&#8220;1.4em&#8220; body_font=&#8220;|700|||||||&#8220; body_line_height=&#8220;1.5em&#8220; animation=&#8220;off&#8220; icon_font_size=&#8220;32px&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]Startpfiff f\u00fcr neue Sponsoren-Werte[\/et_pb_blurb][et_pb_blurb title=&#8220;Fanzentrierung&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#x5e;||divi||400&#8243; icon_color=&#8220;#0195DF&#8220; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;32px&#8220; _builder_version=&#8220;4.22.1&#8243; header_font=&#8220;Montserrat|700|||||||&#8220; header_font_size=&#8220;16px&#8220; header_line_height=&#8220;1.4em&#8220; body_font=&#8220;|700|||||||&#8220; body_line_height=&#8220;1.5em&#8220; animation=&#8220;off&#8220; icon_font_size=&#8220;32px&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]Mit den Augen der Fans[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8220;on|off|off&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;70px|0px|1px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;Proxima Nova Light|700|||||||&#8220; header_2_text_color=&#8220;#434B54&#8243; header_2_font_size=&#8220;60px&#8220; header_2_line_height=&#8220;1.2em&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;|||0px|false|false&#8220; hover_enabled=&#8220;0&#8243; header_2_font_size_tablet=&#8220;40px&#8220; header_2_font_size_phone=&#8220;25px&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h2>Leseauszug<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; disabled_on=&#8220;on|off|off&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;767f238d-fafc-4be0-b958-e66b59b9aa2a&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><strong>Nach dem Spiel ist vor dem Spiel<\/strong><\/p>\n<p>Wie wird man \u00fcber den Spieltag hinaus zum Thema \u00abNummer 1\u00bb im Leben der Fans? Das ist heute eine der gr\u00f6ssten Fragen der Sportbranche. Trends wie die zunehmende Individualisierung und ein \u00dcberangebot im Freizeitbereich erh\u00f6hen den Druck dieser Fragestellung. Mit Einzelmassnahmen und Aktionismus ist es nicht getan. Vielmehr muss eine Sportorganisation das Verhalten, die Bed\u00fcrfnisse und Treiber der verschiedenen Zielgruppen \/ Fan-Personas verstehen und ein \u00fcbergreifendes Zielbild des k\u00fcnftigen Gesamterlebnis entwickeln. Ein bereicherndes Zusammenspiel zwischen physischen und digitalen Erlebniskomponenten, orts- und zeitunabh\u00e4ngigen Interaktionsm\u00f6glichkeiten, personalisierter Bespielung und partizipativen Teilhabeformen spielen dabei eine zentrale Rolle. Aber Achtung: Digitales Fan Engagement ist nur dann erfolgreich, wenn Massnahmen \u00fcber das spielerische Gepl\u00e4nkel hinausgehen und einer Sportorganisation messbare Nutzen wie mehr Reichweite, eine h\u00f6here regionale Relevanz, werthaltigere Interaktionen, mehr Fan-Daten, eine h\u00f6here Fan-Bindung oder bessere digitale Vermarktungsm\u00f6glichkeiten generieren.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text disabled_on=&#8220;on|off|off&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;767f238d-fafc-4be0-b958-e66b59b9aa2a&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><strong>Willkommen im phygitalen Stadion<\/strong><\/p>\n<p>Der Geruch von frisch gem\u00e4htem Fussballrasen, der Kufenklang im Eishockeystadion oder die atemberaubende Bergkulisse bei einem Skirennen: Erlebnisse im Sport werden mit allen Sinnen wahrgenommen. Solch authentische Erfahrungen d\u00fcrfen in der digitalen Welt nicht verloren gehen. Ein Verein, Verband, Veranstalter oder eine Liga m\u00fcssen sich daher mit entscheidenden Fragen befassen: Wo kann ich digitale M\u00f6glichkeiten nutzen, um das Fan-Erlebnis vor, w\u00e4hrend und nach dem Spiel anzureichern? Wo gebe ich dem Fan neue und eigene Zug\u00e4nge, um den Wettkampf noch transparenter verfolgen zu k\u00f6nnen? Und an welchen Stellen m\u00f6chte ich bewusst auf das rein physische Erlebnis setzen?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;70px|0px|2px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/07\/image_2023_07_27T13_11_32_208Z.png&#8220; image_icon_width=&#8220;40%&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;Proxima Nova Light||||||||&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;26px&#8220; body_font=&#8220;Proxima Nova Light||||||||&#8220; body_text_align=&#8220;center&#8220; body_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; custom_padding=&#8220;||50px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3 style=\"text-align: center; font-size: 110%;\"><strong>Spannende Insights<\/strong><\/h3>\n<p style=\"text-align: center;\">Wir kennen den Sportmarkt aus erster Hand. Dank einer Vielzahl an hochkar\u00e4tigen Kunden aus der Sportbranche.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/07\/image_2023_07_27T13_12_34_912Z.png&#8220; image_icon_width=&#8220;40%&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Proxima Nova Light||||||||&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;26px&#8220; body_font=&#8220;Proxima Nova Light||||||||&#8220; body_text_align=&#8220;center&#8220; body_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; custom_padding=&#8220;||50px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3 style=\"text-align: center; font-size: 110%;\"><strong>Wertvolle Erkentnisse der Zielgruppe<\/strong><\/h3>\n<p style=\"text-align: center;\">Dank aussagekr\u00e4ftigen Umfragen kannst du deine Zielgruppe noch besser verstehen.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/07\/image_2023_07_27T13_13_12_824Z.png&#8220; image_icon_width=&#8220;40%&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Proxima Nova Light||||||||&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;26px&#8220; body_font=&#8220;Proxima Nova Light||||||||&#8220; body_text_align=&#8220;center&#8220; body_line_height=&#8220;1.3em&#8220; text_orientation=&#8220;center&#8220; custom_padding=&#8220;||50px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3 style=\"text-align: center; font-size: 110%;\"><strong>Von Use Cases lernen<\/strong><\/h3>\n<p style=\"text-align: center;\">Sehen was andere machen, um selbst besser zu werden.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;About&#8220; _builder_version=&#8220;4.16&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;70px|0px|1px|0px|false|false&#8220; custom_padding_tablet=&#8220;70px|0px|1px|0px|false|false&#8220; custom_padding_phone=&#8220;0px|0px|1px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;Proxima Nova Light|700|||||||&#8220; header_2_text_color=&#8220;#434B54&#8243; header_2_font_size=&#8220;60px&#8220; header_2_line_height=&#8220;1.2em&#8220; module_alignment=&#8220;right&#8220; hover_enabled=&#8220;0&#8243; header_2_font_size_tablet=&#8220;40px&#8220; header_2_font_size_phone=&#8220;25px&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h2>Die Autoren<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|0px|70px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/10\/markus-koch.jpg&#8220; title_text=&#8220;markus-koch&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; width=&#8220;80%&#8220; module_alignment=&#8220;center&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p style=\"text-align: center;\"><strong>Dr. Markus Koch<\/strong><\/p>\n<p style=\"text-align: center;\">CMO \/ Co-Founder<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/10\/patrick-mueller.jpg&#8220; title_text=&#8220;patrick-mueller&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; width=&#8220;80%&#8220; module_alignment=&#8220;center&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p style=\"text-align: center;\"><strong>Patrick M\u00fcller<\/strong><\/p>\n<p style=\"text-align: center;\">Digital Experience Consultant<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Call To Action&#8220; _builder_version=&#8220;4.22.1&#8243; background_color=&#8220;#0195DF&#8220; transform_translate=&#8220;-10px|0px&#8220; transform_translate_linked=&#8220;off&#8220; width=&#8220;93%&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||3vw||false|false&#8220; custom_margin_tablet=&#8220;||20vw|&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; border_color_all=&#8220;#000000&#8243; border_width_right=&#8220;6vw&#8220; border_color_right=&#8220;#ffffff&#8220; box_shadow_style=&#8220;preset4&#8243; box_shadow_vertical=&#8220;0px&#8220; box_shadow_color=&#8220;#000000&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;3_5,2_5&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; text_font=&#8220;||||||||&#8220; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;Proxima Nova Light|800|||||||&#8220; header_2_font_size=&#8220;60px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;Montserrat|700|||||||&#8220; header_3_font_size=&#8220;16px&#8220; header_3_line_height=&#8220;1.4em&#8220; text_orientation=&#8220;center&#8220; background_layout=&#8220;dark&#8220; module_alignment=&#8220;right&#8220; hover_enabled=&#8220;0&#8243; text_font_size_tablet=&#8220;16px&#8220; text_font_size_phone=&#8220;17px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; text_line_height_tablet=&#8220;1.8em&#8220; text_line_height_phone=&#8220;1.7em&#8220; text_line_height_last_edited=&#8220;off|phone&#8220; header_2_font_size_tablet=&#8220;40px&#8220; header_2_font_size_phone=&#8220;25px&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h3>Verschaffe dir einen Wettbewerbsvorteil<\/h3>\n<h2>Das grosse Sports Playbook<\/h2>\n<p>Mit einzigartigen Insights, Use Cases und spannenden Umfrage-Ergebnissen.<\/p>\n<p>[\/et_pb_text][et_pb_code module_class=&#8220;custom-code3&#8243; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; text_orientation=&#8220;center&#8220; module_alignment=&#8220;center&#8220; global_colors_info=&#8220;{}&#8220;]<button onclick=\"YawaveSDK.handleButtonClick(this)\" data-yawave-type=\"button\" data-yawave-tool=\"form\" data-yawave-id=\"cdd5beae-9f7e-400b-80a2-a817d0ccc3fd\" data-yawave-publication=\"autocreate\" data-yawave-publication-category=\"\" data-yawave-publication-tags=\"\" data-yawave-publication-next-version=\"1701942713\" data-yawave-responders=\"\" data-yawave-on-complete-submitter-email-template=\"657189bbc5feb279898b6e4e\" data-yawave-submitter-message-subject=\"Yawave Playbook 2024\" data-yawave-on-complete-notification-email-template=\"65719430c5feb279898b7315\" data-yawave-notification-message-subject=\"Neuer Lead Playbook 24\" data-yawave-notification-recipients=\"64631e3ec0f1a20829a0f83c\" data-yawave-complete-behaviour=\"RESTART_TOOL\">Playbook kostenlos herunterladen<\/button>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/11\/Bildschirmfoto-2023-11-22-um-08.32.18.png&#8220; title_text=&#8220;Bildschirmfoto 2023-11-22 um 08.32.18&#8243; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.22.1&#8243; max_width_tablet=&#8220;400px&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||-180px&#8220; custom_padding=&#8220;|||&#8220; animation_direction=&#8220;bottom&#8220; box_shadow_style=&#8220;preset3&#8243; box_shadow_vertical=&#8220;40px&#8220; box_shadow_blur=&#8220;80px&#8220; box_shadow_spread=&#8220;-20px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.8)&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das yawave Playbook Mit welcher Strategie wird eine Sportorganisation zum Tabellenf\u00fchrer? In der neusten Ausgabe des Playbook erf\u00e4hrst du: Spannende Insights aus der Sportbranche Einzigartige Use Cases Erkenntnisreiche Umfrageergebnisse yawave Kundenauszug:<div class=\"et_pb_module dipi_carousel dipi_carousel_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n            <div class=\"dipi-carousel-main dipi_loading show_lightbox show_lightbox_tablet show_lightbox_phone\" data-columnsdesktop='7' data-columnstablet='5' data-columnsphone='3' data-spacebetween='30' data-spacebetween_tablet='30' data-spacebetween_phone='10' data-speed='500|500|300' data-navigation='off' data-navigation_t='off' data-navigation_m='off' data-pagination='off' data-pagination_t='off' data-pagination_m='off' data-autoplay_settigns='{\"loop_wide\":\"on\",\"autoplay_wide\":\"on\",\"continues_wide\":\"off\",\"autoplay_reverse_wide\":\"off\",\"pause_on_hover_wide\":\"off\",\"autoplay_speed_wide\":\"5000\",\"loop_mid\":\"off\",\"autoplay_mid\":\"off\",\"continues_mid\":\"off\",\"autoplay_reverse_mid\":\"off\",\"pause_on_hover_mid\":\"off\",\"autoplay_speed_mid\":\"5000\",\"loop_small\":\"on\",\"autoplay_small\":\"on\",\"continues_small\":\"off\",\"autoplay_reverse_small\":\"off\",\"pause_on_hover_small\":\"off\",\"autoplay_speed_small\":\"5000\"}' data-effect='slide' data-rotate='50' data-dynamicbullets='on' data-ordernumber='0' data-centered='off' data-shadow='on' data-continues='off' style=\"display:none;\">\n                <div class=\"swiper-container\">\n                    <div class=\"dipi-carousel-wrapper\">\n                        \n                    <\/div>\n                <\/div>\n                <div class=\"swiper-button-next swiper-arrow-button dipi-sbn0 \" data-icon=\"9\"><\/div>\n                <div class=\"swiper-button-prev swiper-arrow-button dipi-sbp0 \" data-icon=\"8\"><\/div>\n                \n                <div class=\"swiper-container-horizontal\">\n                    <div class=\"swiper-pagination dipi-sp0\"><\/div>\n                <\/div>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module dipi_carousel_child dipi_carousel_child_0 swiper-slide\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n            <div class=\"dipi-carousel-child-wrapper\">\n                \n                <div class=\"dipi-image-wrap\"><span class=\"dipi-carousel-image  \" href=\"&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/10\/zsc-logo-carousel.png&#8220;\"  >\n                        <img decoding=\"async\" src=\"&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/10\/zsc-logo-carousel.png&#8220;\" alt=\"\" class=\" dipi-c-img\" \/>\n                        \n                    <\/span><\/div>\n                \n                \n                    \n                    \n                    \n                    \n                    \n                \n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":2,"featured_media":23945039,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>yawave Playbook 2024 | Free Download<\/title>\n<meta name=\"description\" content=\"Mit welcher Strategie wird eine Sportorganisation zum Tabellenf\u00fchrer? 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