{"id":13411,"date":"2022-07-13T16:21:08","date_gmt":"2022-07-13T14:21:08","guid":{"rendered":"https:\/\/yawave.com\/?page_id=13411"},"modified":"2025-09-19T11:16:39","modified_gmt":"2025-09-19T09:16:39","slug":"automation","status":"publish","type":"page","link":"https:\/\/yawave.com\/de\/interaction-hub\/automation\/","title":{"rendered":"Product &#8211; Marketing Platform &#8211; Automation"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; next_background_color=&#8220;#ffffff&#8220; admin_label=&#8220;Center Aligned Text &#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#f8fbfe&#8220; background_color_gradient_direction=&#8220;135deg&#8220; background_color_gradient_start=&#8220;#0195df&#8220; background_color_gradient_end=&#8220;#174a8f&#8220; background_image=&#8220;http:\/\/yawave.com\/wp-content\/uploads\/2022\/02\/yawave_bg_v2.jpg&#8220; custom_padding=&#8220;|0px||0px|false|false&#8220; bottom_divider_style=&#8220;waves&#8220; bottom_divider_flip=&#8220;horizontal&#8220; bottom_divider_style_tablet=&#8220;waves&#8220; bottom_divider_style_phone=&#8220;wave&#8220; bottom_divider_style_last_edited=&#8220;on|phone&#8220; bottom_divider_height_tablet=&#8220;&#8220; bottom_divider_height_phone=&#8220;60px&#8220; bottom_divider_height_last_edited=&#8220;on|phone&#8220; animation_direction=&#8220;bottom&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;0px||50px||false|false&#8220; custom_padding=&#8220;||||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;6ca588f9-ac17-4b5e-aa89-4a59b7cc4e0f&#8220; text_orientation=&#8220;left&#8220; max_width=&#8220;1200px&#8220; module_alignment=&#8220;left&#8220; custom_padding=&#8220;0%||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p style=\"text-align: left;\">Produkt | Marketing Platform<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.25.1&#8243; _module_preset=&#8220;6ca588f9-ac17-4b5e-aa89-4a59b7cc4e0f&#8220; text_orientation=&#8220;left&#8220; max_width=&#8220;1200px&#8220; module_alignment=&#8220;left&#8220; custom_padding=&#8220;0%||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>Automation<\/h1>\n<p><span>Automatisiere wiederkehrende Aufgaben mit unserem visuellen Workflow-<\/span><span>Builder<\/span><span> \u2013 vom Onboarding bis zur Lead-<\/span><span>Nurturing<\/span><span>-Strecke.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Features CTA Section&#8220; _builder_version=&#8220;4.16&#8243; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_stops=&#8220;#ffffff 50%|rgba(229,229,229,0.25) 100%&#8220; background_color_gradient_start=&#8220;#ffffff&#8220; background_color_gradient_start_position=&#8220;50%&#8220; background_color_gradient_end=&#8220;rgba(229,229,229,0.25)&#8220; custom_padding=&#8220;100px|0px|100px|0px|false|false&#8220; custom_padding_tablet=&#8220;0px|0px|100px|0px|false|false&#8220; custom_padding_phone=&#8220;0px|0px|100px|0px|false|false&#8220; bottom_divider_style=&#8220;waves&#8220; bottom_divider_color=&#8220;#FFFFFF&#8220; bottom_divider_flip=&#8220;horizontal&#8220; bottom_divider_style_tablet=&#8220;waves&#8220; bottom_divider_style_phone=&#8220;wave&#8220; bottom_divider_style_last_edited=&#8220;on|phone&#8220; bottom_divider_height_tablet=&#8220;&#8220; bottom_divider_height_phone=&#8220;60px&#8220; bottom_divider_height_last_edited=&#8220;on|phone&#8220; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; custom_padding_last_edited=&#8220;off|phone&#8220; admin_label=&#8220;Right Sided Image&#8220; _builder_version=&#8220;4.27.4&#8243; hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; custom_padding=&#8220;0px|0px|70px|0px|false|false&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Workflows f\u00fcr dich arbeiten lassen<\/h2>\n<p>Erstelle automatisierte Workflows und Prozesse aufgrund eines festgelegten Trigger-Ereignis:<\/p>\n<ul>\n<li>Regelbasierter und visueller Workflow Konfigurator<\/li>\n<li>Breite Palette an bereits integrierten Trigger<\/li>\n<li>Intuitive Drag-and-Drop-Oberfl\u00e4che<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; 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custom_css_main_element_last_edited=&#8220;on|phone&#8220; sticky_enabled=&#8220;0&#8243; custom_css_main_element_tablet=&#8220;display: flex;||flex-wrap: wrap;&#8220; custom_css_main_element_phone=&#8220;display: flex;||flex-wrap: wrap;&#8220;][et_pb_column type=&#8220;1_2&#8243; module_class=&#8220;second-on-mobile&#8220; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2022\/07\/verhaltensbasiert.png&#8220; alt=&#8220;Contact Segments&#8220; title_text=&#8220;verhaltensbasiert&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.16&#8243; animation_style=&#8220;zoom&#8220; animation_direction=&#8220;left&#8220; animation_intensity_zoom=&#8220;5%&#8220; border_color_all=&#8220;rgba(51,51,51,0.1)&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; module_class=&#8220;first-on-mobile&#8220; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Relevante Nachrichten verhaltensbasiert senden<\/h2>\n<p>Reagiere automatisiert auf bestimmtes Kundenverhalten und \u00fcberzeuge durch eine nahtlose Interaktion:<\/p>\n<ul>\n<li>Best\u00e4tigungen nach K\u00e4ufen, Anmeldungen, Subscribes, etc.<\/li>\n<li>Personalisierte Nachrichten aufgrund erfolgter Interaktionen<\/li>\n<li>Follow-ups, Erinnerungen und Vorschl\u00e4ge<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; admin_label=&#8220;Right Sided Image&#8220; _builder_version=&#8220;4.27.4&#8243; custom_padding=&#8220;0px|0px|0px|0px|false|false&#8220; hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; text_font=&#8220;||||||||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Nutzer gezielt abholen<\/h2>\n<p>Baue starke Interaktionen auf und begeistere neu gewonnene User mit \u00fcberzeugenden Sequenzen:<\/p>\n<ul>\n<li>Emotionales Onboarding nach erfolgter Registration<\/li>\n<li>Personalisierte Inhalte je nach Interessen<\/li>\n<li>Spezifische Angebote und Belohnungen<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; 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custom_padding=&#8220;60px|0px|60px|0px&#8220; hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|phone&#8220; sticky_enabled=&#8220;0&#8243; custom_css_main_element_tablet=&#8220;display: flex;||flex-wrap: wrap;&#8220; custom_css_main_element_phone=&#8220;display: flex;||flex-wrap: wrap;&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2022\/07\/automate-integration.png&#8220; alt=&#8220;GDPR&#8220; title_text=&#8220;automate-integration&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.16&#8243; animation_style=&#8220;zoom&#8220; animation_direction=&#8220;left&#8220; animation_intensity_zoom=&#8220;5%&#8220; border_color_all=&#8220;rgba(51,51,51,0.1)&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Tools integrieren f\u00fcr mehr Automation<\/h2>\n<p>Erweitere deine F\u00e4higkeiten zur Marketingautomatisierung \u00fcber die Benutzer-Workflows hinaus, indem du laufend neue Anwendungen integrierst, interne Prozesse automatisierst und Automatisierungsaktivit\u00e4ten verbesserst.<\/p>\n<p>Den M\u00f6glichkeiten zur Integration von Daten aus Drittsystemen ist dabei beinahe keine Grenze gesetzt.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; admin_label=&#8220;Right Sided Image&#8220; _builder_version=&#8220;4.27.4&#8243; custom_padding=&#8220;0px|0px|0px|0px|false|false&#8220; hover_enabled=&#8220;0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; text_font=&#8220;||||||||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Schnell loslegen<\/h2>\n<p>Dank einer Vielzahl von bereits integrierten Trigger-Ereignissen kannst du sofort loslegen:<\/p>\n<ul>\n<li>Reaktion auf Interaktion oder wiederholendes Verhalten (z.B. Feedback, Form, Zahlung, Visit)<\/li>\n<li>Zuordnung Dimension aufgrund Verhalten<\/li>\n<li>Aktion nach eingetroffenem Ereignis (z.B. 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