{"id":13090,"date":"2022-07-13T14:09:40","date_gmt":"2022-07-13T12:09:40","guid":{"rendered":"https:\/\/yawave.com\/?page_id=13090"},"modified":"2025-02-03T09:26:55","modified_gmt":"2025-02-03T08:26:55","slug":"customer-experience-map","status":"publish","type":"page","link":"https:\/\/yawave.com\/de\/customer-experience-map\/","title":{"rendered":"Customer Experience Map"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; next_background_color=&#8220;#ffffff&#8220; admin_label=&#8220;Center Aligned Text &#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#f8fbfe&#8220; background_color_gradient_direction=&#8220;135deg&#8220; background_color_gradient_start=&#8220;#0195df&#8220; background_color_gradient_end=&#8220;#174a8f&#8220; background_image=&#8220;http:\/\/yawave.com\/wp-content\/uploads\/2022\/02\/yawave_bg_v2.jpg&#8220; custom_padding=&#8220;|0px||0px|false|false&#8220; bottom_divider_style=&#8220;waves&#8220; bottom_divider_repeat=&#8220;1x&#8220; bottom_divider_flip=&#8220;horizontal&#8220; bottom_divider_style_tablet=&#8220;waves&#8220; bottom_divider_style_phone=&#8220;wave&#8220; bottom_divider_style_last_edited=&#8220;on|phone&#8220; bottom_divider_height_tablet=&#8220;&#8220; bottom_divider_height_phone=&#8220;60px&#8220; bottom_divider_height_last_edited=&#8220;on|phone&#8220; animation_direction=&#8220;bottom&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; module_alignment=&#8220;center&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; header_text_align=&#8220;left&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;||31px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>Kundenzentrierte Digitalisierung<\/h1>\n<p><span>Dein Masterplan mit Customer Journey und Digital Roadmap<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; 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custom_padding_last_edited=&#8220;off|phone&#8220; admin_label=&#8220;Right Sided Image&#8220; _builder_version=&#8220;4.21.0&#8243; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; custom_margin=&#8220;||||false|false&#8220; custom_padding=&#8220;||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Digitalisierung, die beim Kunden ankommt<\/h2>\n<p>Der zentrale Erfolgsfaktor liegt in der logischen Abstimmung von Kundenstrategie, Prozessen, ICT-Architektur und Software-Funktionalit\u00e4t \u2013 mit den zwei zentralen Fragen:<\/p>\n<p>1. Wie sieht das zuk\u00fcnftige Kunden-Erlebnis (Soll Customer-Journey) aus und welche Prozesse brauchen wir?<\/p>\n<p>2. Was f\u00fcr Anforderungen ergeben sich daraus f\u00fcr die Soll-ICT-Systemlandschaft und wie k\u00f6nnen wir diese effizient betreiben?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/08\/aufbau2.jpg&#8220; title_text=&#8220;aufbau2&#8243; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.21.0&#8243; animation_style=&#8220;zoom&#8220; animation_direction=&#8220;left&#8220; animation_intensity_zoom=&#8220;5%&#8220; border_color_all=&#8220;rgba(51,51,51,0.1)&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; admin_label=&#8220;Right Sided Image&#8220; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;60px|0px|60px|0px|false|&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/08\/customer-journey-1.jpg&#8220; alt=&#8220;customer journey&#8220; title_text=&#8220;customer-journey&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.21.0&#8243; custom_margin=&#8220;50px||||false|false&#8220; animation_style=&#8220;zoom&#8220; animation_direction=&#8220;left&#8220; animation_intensity_zoom=&#8220;5%&#8220; border_color_all=&#8220;rgba(51,51,51,0.1)&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; text_font=&#8220;||||||||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Customer Journey \u2013 dein Business Model Masterplan<\/h2>\n<p>Zusammenh\u00e4nge von Customer Journey, Touchpoints, Prozessen und Digital Capabilities in einer Customer Journey (Soll) visualisieren und Massnahmen in einer 3-Jahres-Roadmap definieren.<br \/>\nWeg von isolierten Initiativen, Aktionismus und fehlendem Big Picture &#8211; hin zu einem klaren Masterplan f\u00fcr mehr Customer Engagement, Leaddaten und Conversions.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; admin_label=&#8220;Right Sided Image&#8220; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;60px|0px|60px|0px&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/08\/architektur.png&#8220; alt=&#8220;customer journey&#8220; title_text=&#8220;architektur&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.21.0&#8243; custom_margin=&#8220;50px||||false|false&#8220; animation_style=&#8220;zoom&#8220; animation_direction=&#8220;left&#8220; animation_intensity_zoom=&#8220;5%&#8220; border_color_all=&#8220;rgba(51,51,51,0.1)&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;76b1ee4c-8d5f-4c2d-85b9-c449a7bdd80e&#8220; text_font=&#8220;||||||||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Digital Roadmap \u2013 dein Digitalisierungs-Masterplan<\/h2>\n<p>Zusammenh\u00e4nge von Funktionalit\u00e4t, Daten und Schnittstellen in einer Zielarchitektur (Soll) definieren und priorisierte Massnahmen entlang einer schrittweisen Migration ableiten.<br \/>\nWeg von Daten- und Applikations-Silos, Redundanzen, fehlenden und teueren Schnittstellen, rechtlichen Risiken und aufw\u00e4ndigen manuellen Prozessen &#8211; hin zu integrierten Systemen, verbundenen Abl\u00e4ufen, effizienten Prozessen und zentralen Fan-Daten. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_number_counter title=&#8220;Umsatzwachstum*&#8220; number=&#8220;10&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_number_counter title=&#8220;Effizienzsteigerung&#8220; number=&#8220;200&#8243; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_number_counter title=&#8220;Trafficsteigerung&#8220; number=&#8220;2.5x&#8220; percent_sign=&#8220;off&#8220; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; disabled_on=&#8220;on|on|on&#8220; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; disabled=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb title=&#8220;Customer Experience Map&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#xe083;||divi||400&#8243; icon_placement=&#8220;left&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;|600|||||||&#8220; header_text_align=&#8220;left&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Beinhaltet die komplette Kundenreise \u00fcber die verschiedenen Departments hinweg mit zahlreichen relevanten Informationen.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb title=&#8220;Massnahmenliste&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#xe0e6;||divi||400&#8243; icon_placement=&#8220;left&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;|600|||||||&#8220; header_text_align=&#8220;left&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Umfangreiche Massnahmenliste priorisiert in Clustern nach Aufwand und Dringlichkeit.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; 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header_text_color__hover_enabled=&#8220;off|desktop&#8220; header_text_color__hover=&#8220;#FFFFFF&#8220; body_text_color__hover_enabled=&#8220;off|desktop&#8220; body_text_color__hover=&#8220;rgba(255,255,255,0.86)&#8220; icon_color__hover_enabled=&#8220;off|desktop&#8220; icon_color__hover=&#8220;#FFFFFF&#8220;]<\/p>\n<p>Gemeinsamer Projekt-Start mit klaren Zielvorgaben, Milestones, Deadlines und Koordination von wichtigen Themen (z.B. \u000bTermin &amp; Teilnehmer Interviews \/ Workshop).<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item admin_label=&#8220;Analyse&#8220; ribbon=&#8220;Woche 2-3&#8243; title=&#8220;Analyse&#8220; timeline_icon=&#8220;&#x5c;||divi||400&#8243; timeline_icon_color=&#8220;#0195DF&#8220; ribbon_use_circle=&#8220;off&#8220; ribbon_text_bgcolor=&#8220;#174A8F&#8220; image=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/10\/Analyse.png&#8220; icon_placement=&#8220;left&#8220; icon_image_margin=&#8220;||||false|false&#8220; icon_image_padding=&#8220;0px|0px|0px|0px|true|true&#8220; custom_card_arrow=&#8220;on&#8220; card_arrow_color=&#8220;#FFFFFF&#8220; card_padding=&#8220;40px|30px|40px|30px|true|true&#8220; ribbon_text_padding=&#8220;3px|9px|3px|9px|true|true&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Proxima Nova Light|600|||||||&#8220; body_font=&#8220;Proxima Nova Light||||||||&#8220; body_font_size=&#8220;16px&#8220; ribbon_text_font=&#8220;Proxima Nova Light|600|||||||&#8220; ribbon_text_text_color=&#8220;#FFFFFF&#8220; ribbon_text_font_size=&#8220;12px&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_color=&#8220;on&#8220; border_radii_ribbon_text=&#8220;on|50px|50px|50px|50px&#8220; global_colors_info=&#8220;{}&#8220; timeline_icon_color__hover_enabled=&#8220;on|hover&#8220; timeline_icon_color__hover=&#8220;#0195DF&#8220; ribbon_circle_color__hover_enabled=&#8220;on|hover&#8220; ribbon_circle_color__hover=&#8220;#6b00e6&#8243; background__hover_enabled=&#8220;off|desktop&#8220; background_color__hover=&#8220;#82E182&#8243; background_enable_color__hover=&#8220;on&#8220; header_text_color__hover_enabled=&#8220;off|desktop&#8220; header_text_color__hover=&#8220;#FFFFFF&#8220; body_text_color__hover_enabled=&#8220;off|desktop&#8220; body_text_color__hover=&#8220;rgba(255,255,255,0.86)&#8220; icon_color__hover_enabled=&#8220;off|desktop&#8220; icon_color__hover=&#8220;#FFFFFF&#8220;]<\/p>\n<p>yawave denkt sich durch Dokumente, Daten \u000bund einer Interviewphase in k\u00fcrzester Zeit in \u000bdie Organisation und erstellt erste Hypothesen (optional: Performance und Benchmark Analyse).<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item admin_label=&#8220;Mapping \/ Architektur&#8220; ribbon=&#8220;Woche 3-5&#8243; title=&#8220;Mapping \/ Architektur&#8220; timeline_icon=&#8220;&#x5c;||divi||400&#8243; timeline_icon_color=&#8220;#0195DF&#8220; ribbon_use_circle=&#8220;off&#8220; ribbon_text_bgcolor=&#8220;#0195DF&#8220; image=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/10\/Mapping-Architektur.png&#8220; icon_placement=&#8220;left&#8220; icon_image_margin=&#8220;||||false|false&#8220; icon_image_padding=&#8220;0px|0px|0px|0px|true|true&#8220; custom_card_arrow=&#8220;on&#8220; card_arrow_color=&#8220;#FFFFFF&#8220; card_padding=&#8220;40px|30px|40px|30px|true|true&#8220; ribbon_text_padding=&#8220;3px|9px|3px|9px|true|true&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Proxima Nova Light|600|||||||&#8220; body_font=&#8220;Proxima Nova Light||||||||&#8220; body_font_size=&#8220;16px&#8220; ribbon_text_font=&#8220;Proxima Nova Light|600|||||||&#8220; ribbon_text_text_color=&#8220;#FFFFFF&#8220; ribbon_text_font_size=&#8220;12px&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_color=&#8220;on&#8220; border_radii_ribbon_text=&#8220;on|50px|50px|50px|50px&#8220; global_colors_info=&#8220;{}&#8220; timeline_icon_color__hover_enabled=&#8220;on|hover&#8220; timeline_icon_color__hover=&#8220;#0195DF&#8220; ribbon_circle_color__hover_enabled=&#8220;on|hover&#8220; ribbon_circle_color__hover=&#8220;#6b00e6&#8243; background__hover_enabled=&#8220;off|desktop&#8220; background_color__hover=&#8220;#82E182&#8243; background_enable_color__hover=&#8220;on&#8220; header_text_color__hover_enabled=&#8220;off|desktop&#8220; header_text_color__hover=&#8220;#FFFFFF&#8220; body_text_color__hover_enabled=&#8220;off|desktop&#8220; body_text_color__hover=&#8220;rgba(255,255,255,0.86)&#8220; icon_color__hover_enabled=&#8220;off|desktop&#8220; icon_color__hover=&#8220;#FFFFFF&#8220;]<\/p>\n<p>Auf Grundlage der bisherigen Erkenntnisse erarbeitet yawave die konkrete Fan Journey Map und die Soll-ICT-Architektur \u2013 mit einer 80\/20-Version geht man in den Workshop.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item admin_label=&#8220;Workshop&#8220; ribbon=&#8220;Woche 5&#8243; title=&#8220;Workshop&#8220; timeline_icon=&#8220;&#x5c;||divi||400&#8243; timeline_icon_color=&#8220;#0195DF&#8220; ribbon_use_circle=&#8220;off&#8220; ribbon_text_bgcolor=&#8220;#174A8F&#8220; 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timeline_icon_color__hover=&#8220;#0195DF&#8220; ribbon_circle_color__hover_enabled=&#8220;on|hover&#8220; ribbon_circle_color__hover=&#8220;#6b00e6&#8243; background__hover_enabled=&#8220;off|desktop&#8220; background_color__hover=&#8220;#82E182&#8243; background_enable_color__hover=&#8220;on&#8220; header_text_color__hover_enabled=&#8220;off|desktop&#8220; header_text_color__hover=&#8220;#FFFFFF&#8220; body_text_color__hover_enabled=&#8220;off|desktop&#8220; body_text_color__hover=&#8220;rgba(255,255,255,0.86)&#8220; icon_color__hover_enabled=&#8220;off|desktop&#8220; icon_color__hover=&#8220;#FFFFFF&#8220;]<\/p>\n<p>Gemeinsam mit allen Beteiligten treibt man die bisherigen Resultate weiter in Richtung Zielbild \u2013 ein optimaler Mix zwischen Work Sessions, Diskussionen und konkreter Ideation.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item admin_label=&#8220;Roadmap \/ Massnahmen&#8220; ribbon=&#8220;Woche 6&#8243; title=&#8220;Roadmap \/ Massnahmen&#8220; timeline_icon=&#8220;&#x5c;||divi||400&#8243; timeline_icon_color=&#8220;#0195DF&#8220; ribbon_use_circle=&#8220;off&#8220; ribbon_text_bgcolor=&#8220;#0195DF&#8220; image=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/10\/Roadmap-Massnahmen.png&#8220; icon_placement=&#8220;left&#8220; icon_image_margin=&#8220;||||false|false&#8220; icon_image_padding=&#8220;0px|0px|0px|0px|true|true&#8220; custom_card_arrow=&#8220;on&#8220; card_arrow_color=&#8220;#FFFFFF&#8220; card_padding=&#8220;40px|30px|40px|30px|true|true&#8220; ribbon_text_padding=&#8220;3px|9px|3px|9px|true|true&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Proxima Nova Light|600|||||||&#8220; body_font=&#8220;Proxima Nova Light||||||||&#8220; body_font_size=&#8220;16px&#8220; ribbon_text_font=&#8220;Proxima Nova Light|600|||||||&#8220; ribbon_text_text_color=&#8220;#FFFFFF&#8220; ribbon_text_font_size=&#8220;12px&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_color=&#8220;on&#8220; border_radii_ribbon_text=&#8220;on|50px|50px|50px|50px&#8220; global_colors_info=&#8220;{}&#8220; timeline_icon_color__hover_enabled=&#8220;on|hover&#8220; timeline_icon_color__hover=&#8220;#0195DF&#8220; ribbon_circle_color__hover_enabled=&#8220;on|hover&#8220; ribbon_circle_color__hover=&#8220;#6b00e6&#8243; background__hover_enabled=&#8220;off|desktop&#8220; background_color__hover=&#8220;#82E182&#8243; background_enable_color__hover=&#8220;on&#8220; header_text_color__hover_enabled=&#8220;off|desktop&#8220; header_text_color__hover=&#8220;#FFFFFF&#8220; body_text_color__hover_enabled=&#8220;off|desktop&#8220; body_text_color__hover=&#8220;rgba(255,255,255,0.86)&#8220; icon_color__hover_enabled=&#8220;off|desktop&#8220; icon_color__hover=&#8220;#FFFFFF&#8220;]<\/p>\n<p>F\u00fcr die gesamte Organisation, beteiligte Abteilungen und Mitarbeitenden wird ein konkreter und priorisierter Fahrplan inkl. Verantwortlichkeiten erarbeitet.<\/p>\n<p>[\/dipi_horizontal_timeline_item][dipi_horizontal_timeline_item admin_label=&#8220;Monitoring&#8220; ribbon=&#8220;Ab Woche 7&#8243; title=&#8220;Monitoring \/ Umsetzung&#8220; timeline_icon=&#8220;&#x5c;||divi||400&#8243; timeline_icon_color=&#8220;#0195DF&#8220; ribbon_use_circle=&#8220;off&#8220; ribbon_text_bgcolor=&#8220;#174A8F&#8220; image=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2023\/10\/Monitoring-Umsetzung.png&#8220; icon_placement=&#8220;left&#8220; icon_image_margin=&#8220;||||false|false&#8220; icon_image_padding=&#8220;0px|0px|0px|0px|true|true&#8220; custom_card_arrow=&#8220;on&#8220; card_arrow_color=&#8220;#FFFFFF&#8220; card_padding=&#8220;40px|30px|40px|30px|true|true&#8220; ribbon_text_padding=&#8220;3px|9px|3px|9px|true|true&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Proxima Nova Light|600|||||||&#8220; body_font=&#8220;Proxima Nova Light||||||||&#8220; body_font_size=&#8220;16px&#8220; ribbon_text_font=&#8220;Proxima Nova Light|600|||||||&#8220; ribbon_text_text_color=&#8220;#FFFFFF&#8220; ribbon_text_font_size=&#8220;12px&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_color=&#8220;on&#8220; border_radii_ribbon_text=&#8220;on|50px|50px|50px|50px&#8220; global_colors_info=&#8220;{}&#8220; timeline_icon_color__hover_enabled=&#8220;on|hover&#8220; timeline_icon_color__hover=&#8220;#0195DF&#8220; ribbon_circle_color__hover_enabled=&#8220;on|hover&#8220; ribbon_circle_color__hover=&#8220;#6b00e6&#8243; background__hover_enabled=&#8220;off|desktop&#8220; background_color__hover=&#8220;#82E182&#8243; background_enable_color__hover=&#8220;on&#8220; header_text_color__hover_enabled=&#8220;off|desktop&#8220; header_text_color__hover=&#8220;#FFFFFF&#8220; body_text_color__hover_enabled=&#8220;off|desktop&#8220; body_text_color__hover=&#8220;rgba(255,255,255,0.86)&#8220; icon_color__hover_enabled=&#8220;off|desktop&#8220; icon_color__hover=&#8220;#FFFFFF&#8220;]<\/p>\n<p>yawave begleitet seine Kunden auf Wunsch auch nach dem Projekt durch laufende Status-Meetings, j\u00e4hrliche Check-in Workshops, Map-Updates oder direkten Umsetzungen.<\/p>\n<p>[\/dipi_horizontal_timeline_item][\/dipi_horizontal_timeline][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.19.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;70px|0px|0px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 style=\"text-align: center;\">Flexible Pakete passend zu den vorhandenen Herausforderungen<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.19.5&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;70px|0px|2px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.19.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][dvmd_table_maker tbl_chead_cell_color=&#8220;#d4eef9&#8243; tbl_rhead_cell_color=&#8220;rgba(232,232,232,0.54)&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; tbl_chead_text_text_color=&#8220;#434B54&#8243; tbl_chead_text_font_size=&#8220;24px&#8220; tbl_rhead_text_text_color=&#8220;#434B54&#8243; global_colors_info=&#8220;{}&#8220;][dvmd_table_maker_item col_label=&#8220;Packages \/ Lieferobjekte&#8220; col_content=&#8220;Packages \/ Lieferobjekte<br \/>\nAssessment \/ Analyse (CX + ICT)<br \/>\nInterviews<br \/>\nBenchmarking<br \/>\nPerformance Analyse (Web, Shop, etc.)<br \/>\nWorkshops (CX + ICT)<br \/>\nFan Journey \/ CX Map (Soll)<br \/>\nICT-Architektur (Soll)<br \/>\nIdeen-\/Massnahmen-Liste (ca. 100)<br \/>\nRoadmap (CX + ICT)&#8220; col_tcell_cell_align_vert=&#8220;center&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/dvmd_table_maker_item][dvmd_table_maker_item col_label=&#8220;S&#8220; col_content=&#8220;S<br \/>\nQuick Check<br \/>\n&#8211; 5<\/p>\n<p>1 WS<br \/>\nDraft<br \/>\nDraft<\/p>\n<p>&#8220; col_tcell_cell_align_horz=&#8220;center&#8220; col_tcell_cell_align_vert=&#8220;center&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/dvmd_table_maker_item][dvmd_table_maker_item col_label=&#8220;M&#8220; col_content=&#8220;M<br \/>\nStandard<br \/>\n10-15<br \/>\n\u2713<\/p>\n<p>2 WS<br \/>\nStandard<br \/>\nStandard<br \/>\n\u2713<br \/>\n\u2713&#8220; col_column_max_width=&#8220;1.5fr&#8220; col_icon_type=&#8220;&#xe031;||divi||400&#8243; col_icon_size=&#8220;1em&#8220; col_tcell_cell_align_horz=&#8220;center&#8220; col_tcell_cell_align_vert=&#8220;center&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/dvmd_table_maker_item][dvmd_table_maker_item col_label=&#8220;L&#8220; col_content=&#8220;L<br \/>\nAdvanced<br \/>\n+ 20<br \/>\n\u2713<br \/>\n\u2713<br \/>\n2 WS<br \/>\nAdvanced<br \/>\nAdvanced<br \/>\n\u2713<br \/>\n\u2713&#8220; col_tcell_cell_align_horz=&#8220;center&#8220; col_tcell_cell_align_vert=&#8220;center&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/dvmd_table_maker_item][\/dvmd_table_maker][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;70px|0px|0px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 style=\"text-align: center;\">Wir erstellen deine CX-Map<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2022\/04\/team_markus.jpg&#8220; title_text=&#8220;team_markus&#8220; align=&#8220;center&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;65%&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; module_alignment_tablet=&#8220;&#8220; module_alignment_phone=&#8220;center&#8220; module_alignment_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><strong>Markus Koch<\/strong><br \/>CCO, Co-Founder<\/p>\n<p>Customer Experience Strategie und Roadmap<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/markus-koch-consultant\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><br \/>markus.koch@yawave.com<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2022\/04\/team_renato.jpg&#8220; title_text=&#8220;team_renato&#8220; align=&#8220;center&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;65%&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; module_alignment_tablet=&#8220;&#8220; module_alignment_phone=&#8220;center&#8220; module_alignment_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><strong>Renato Peter<\/strong><br \/>CEO, Co-Founder<\/p>\n<p>ICT Architektur Strategie<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/renatopeter\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><br \/>renato.peter@yawave.com<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2022\/11\/patrick-mueller.png&#8220; title_text=&#8220;patrick-mueller&#8220; align=&#8220;center&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;71%&#8220; border_radii=&#8220;on|5px|5px|5px|5px&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; module_alignment_tablet=&#8220;&#8220; module_alignment_phone=&#8220;center&#8220; module_alignment_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><strong>Patrick M\u00fcller<\/strong><br \/>Digital Experience Consultant<\/p>\n<p>CX Mapping, Prozesse, Benchmarking und Massnahmen<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/patrick-m%C3%BCller-a49692150\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><br \/>patrick.mueller@yawave.com<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#f0f9fd&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2022\/12\/template_features_2.jpg&#8220; title_text=&#8220;template_features_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;|||0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3><span>Kostenloses Template zur Optimierung der Customer Experience<\/span><\/h3>\n<p>Auf der Suche nach einem leicht verst\u00e4ndlichen Template, das dir hilft, die Customer Experience deines Unternehmens zu visualisieren und zu optimieren?<\/p>\n<p>Unser Template bietet dir eine einfache M\u00f6glichkeit, die Schritte und Touchpoints deiner Kunden auf einen Blick darzustellen und Optimierungspotenziale zu identifizieren.[\/et_pb_text][et_pb_code module_class=&#8220;custom-code&#8220; _builder_version=&#8220;4.19.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<button onclick=\"YawaveSDK.handleButtonClick(this)\" data-yawave-type=\"button\" data-yawave-tool=\"form\" data-yawave-id=\"d935cfa1-6eb5-4136-81bd-0c562eee93f7\" data-yawave-publication=\"autocreate\" data-yawave-publication-category=\"\" data-yawave-publication-tags=\"\" data-yawave-publication-next-version=\"1685519024\" data-yawave-responders=\"\" data-yawave-on-complete-submitter-email-template=\"6475f39728375b21e3c8b2df\" data-yawave-submitter-message-subject=\"CX Template von yawave\" data-yawave-complete-behaviour=\"RESTART_TOOL\">Template kostenlos herunterladen<\/button>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 style=\"text-align: center;\">Eine Dienstleistung, viele Benefits f\u00fcr unterschiedliche Personen im Unternehmen<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;rgba(232,232,232,0.3)&#8220; border_radii=&#8220;on|15px|15px|15px|15px&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;|||0px|false|false&#8220; custom_padding=&#8220;30px|30px|30px|30px|true|true&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p style=\"text-align: center;\"><strong>CEO<\/strong><\/p>\n<p style=\"text-align: center;\">Gesamtsicht aufs Unternehmen in Form eines \u201eBig Picture\u201c<\/p>\n<p style=\"text-align: center;\">Sicherstellen, dass alle Abteilungen in auf ein gemeinsames Ziel hinarbeiten<\/p>\n<p style=\"text-align: center;\">F\u00f6rderung von Kundenorientierung in allen Unternehmensprozessen<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;rgba(232,232,232,0.3)&#8220; border_radii=&#8220;on|15px|15px|15px|15px&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;|||0px|false|false&#8220; custom_padding=&#8220;30px|30px|30px|30px|true|true&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p style=\"text-align: center;\"><strong>CMO<\/strong><\/p>\n<p style=\"text-align: center;\">Durchg\u00e4ngige Kundenprozesse von der Akquisition zur Bindung<\/p>\n<p style=\"text-align: center;\">Gemeinsame Sprache mit der ICT f\u00fcr effizientere Digitalisierung<\/p>\n<p style=\"text-align: center;\">Synchronisation von Marketing und ICT<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;rgba(232,232,232,0.3)&#8220; border_radii=&#8220;on|15px|15px|15px|15px&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;|||0px|false|false&#8220; custom_padding=&#8220;30px|30px|30px|30px|true|true&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p style=\"text-align: center;\"><strong>COO \/ CTO<\/strong><\/p>\n<p style=\"text-align: center;\">Besseres Verst\u00e4ndnis der System-Anforderungen f\u00fcr die Entwicklung<\/p>\n<p style=\"text-align: center;\">Klares Architektur-Zielbild und Priorit\u00e4ten<\/p>\n<p style=\"text-align: center;\">Synchronisation von ICT und Marketing<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2022\/10\/romano-caviezel.jpg&#8220; alt=&#8220;Romano Caviezel&#8220; title_text=&#8220;romano-caviezel&#8220; align=&#8220;right&#8220; align_tablet=&#8220;right&#8220; align_phone=&#8220;center&#8220; align_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;70%&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;10%||||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span style=\"color: #174a8f;\">\u00abAls Spitzenclub hat der ZSC den Anspruch, auch in der digital unterst\u00fctzten Fan Experience f\u00fchrend zu sein. Hierzug braucht es auch neben dem Eis einen durchdachten Gameplan in Form einer Fan Experience Roadmap und wirksame Tools Im Powerplay gemeinsam mit yawave schaffen wir wegweisende Fan-Erlebnisse.\u00bb<\/span><\/p>\n<p><strong>Romano Caviezel<\/strong><br \/>CFO &amp; CTO, ZSC Lions<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#0195df&#8220; background_color_gradient_start=&#8220;rgba(255,255,255,0)&#8220; background_color_gradient_end=&#8220;#008cd9&#8243; custom_padding=&#8220;||||false|false&#8220; bottom_divider_color=&#8220;#0195DF&#8220; bottom_divider_height=&#8220;272px&#8220; bottom_divider_repeat=&#8220;1x&#8220; box_shadow_style=&#8220;preset3&#8243; box_shadow_vertical=&#8220;400px&#8220; box_shadow_blur=&#8220;0px&#8220; box_shadow_spread=&#8220;-80px&#8220; box_shadow_color=&#8220;#FFFFFF&#8220; box_shadow_position=&#8220;inner&#8220; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/yawave.com\/wp-content\/uploads\/2022\/02\/yawave_bg_v2.jpg&#8220; custom_padding=&#8220;100px|50px|100px|50px|false|false&#8220; border_radii=&#8220;on|15px|15px|15px|15px&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin_tablet=&#8220;|||60px|false|false&#8220; custom_margin_phone=&#8220;|||0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Verstehe was deine Kunden wollen.<\/h3>\n<p>Wir beraten dich gerne unter +41 41 340 35 35 oder per Mail an contact@yawave.com<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/calendly.com\/markus-koch\/30min&#8220; button_text=&#8220;\u00dcber die CX Map sprechen&#8220; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;721e7d1a-4196-4412-9ad2-e9328f33faa8&#8243; global_colors_info=&#8220;{}&#8220; button_bg_color__hover_enabled=&#8220;off|desktop&#8220; button_text_color__hover_enabled=&#8220;off|desktop&#8220; button_text_color__hover=&#8220;#000000&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#0195DF&#8220; custom_padding=&#8220;0px||0px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|0px|0px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span style=\"color: #ffffff;\">* Quelle: <a href=\"https:\/\/www.mckinsey.com\/business-functions\/growth-marketing-and-sales\/solutions\/periscope\/solutions\/customer-experience-solutions\/experience-diagnostics\" target=\"_blank\" rel=\"noopener\" style=\"color: #ffffff;\">McKinsey<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kundenzentrierte Digitalisierung Dein Masterplan mit Customer Journey und Digital Roadmap<div class=\"et_pb_module dipi_carousel dipi_carousel_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n            <div class=\"dipi-carousel-main dipi_loading hide_lightbox hide_lightbox_tablet 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